PPC News Roundup for September 24, 2008

  • Need a refresher on MSN’s dynamic text insertion process?  Today’s your lucky day.  The adCenter blog walks you through the process and purpose of utilizing keyword insertion and dynamic insertion with {parem} functions.
  • It’s the worst sound in the PPC world – the “Google slap.”  MindValley Labs does a great job of breaking down the 4 primary causes of the Google slap and how you can avoid the pain!
  • The Post Click Marketing blog wants to make all of us more aware of landing page strategy.  This post differentiates between landing page best practices that are tactical in nature and instead strives to drive home marketing fundamentals for your landing page strategy.
  • Have you ever asked yourself, ‘what is a good click-through rate?’ Well, read Brad Geddes post before you try and answer that question yourself. The reality is that the answer is going to be, ‘it depends’. Brad dives a little deeper and goes into the intent of your keywords before you can determine if they have good CTR’s.  “Specificity and commercial intent are two major factors when considering how high your CTR should be,” says Brad.
  • Can we ever get enough good landing page advice? Especially when it comes from Google? I think not. Jonathan Mendez talks about Landing Page Utopia: 7 Lessons from Google which simply states seven easy to read tips that will help you optimize your landing pages for premium performance.
  • How long has it been since you changed your Google AdWords account password?  Too long?  Take it from Jeremy Mayes at PPCDiscussions.com, it might be a good time to go in and make a few changes.  An account of Jeremy’s was recently hacked.  Fortunately, Google spotted the suspicious activity before a single impression was received.  Could we all be that lucky?
  • For those of you on Facebook, Join the “PPC Pro People” group, hosted by Clix Marketing! It is a hub to ask questions and discuss PPC strategies with others in the industry.

Analyzing the AdWords Distance Report

The distance report provides a unique view of your geographic data. The report helps users understand how distance from a location impacts search ad performance.

How to Master Attribution for Easy Budget Planning

In this webinar, Hanapin’s Cassie Oumedian and Google’s Julia Meter will provide tips on using AdWords attribution to directionally decide where you should allocate your budget, and how you can use the changing industry to your advantage.

AdWords Interface Updating By End of 2018

By the end of 2018, the old AdWords interface will be replaced by the new AdWords Experience permanently. The exact date of the transition is up for debate but it is expected to come as early as October, if not earlier in the year.