PPC News Roundup for September 27, 2007

By Amber Speer | @Hanapin
  • Network Solutions and Ingenio, Inc. present a unique advertising method called Pay-Per-Call which will be launched at the end of the month. It allows Network Solutions customers to create a text ad, place a cost-per-call bid, and those ads will be advertised to consumers who are searching for local businesses and wish to interact with a live person.
  • This article from Search Engine Land discusses some common pitfalls when integrating SEO and PPC campaigns. The main focus is on communication between “teams” (if not run by the same person) and how the two should work together in a symbiotic relationship.
  • Are you using AdWords Editor? If you’re not, you should! If you make frequent changes in your account, Editor can save you a TON of time. It’s funny; AdWords has the best interface in the land of PPC but Google stepped it up a notch with this desktop application. However, if you’re using version 3.5 then you need to upgrade to 4.0 ASAP. Since it’s so helpful, why wouldn’t you?
  • Jeremy Mayes over at PPC Discussions is putting the new AdWords Conversions Optimizer to the test. The tools sounds like cost-per-action but within the confines of a PPC account. I am particularly interested to see if this new tool actually works. Jeremy will post a follow up with results so keep an eye on his blog in the coming weeks for periodic updates.

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