PPC News Roundup for March 6, 2009

Lovely weather. 60’s. Love it. Hope your winter is showing signs of going away as well *unless of course, you like winter*. Happy Friday as well, here’s the blogs for the weekly roundup.

  • Brad Geddes gives us some advice on how to write ad texts. Basically, pay attention to what you’re writing! Beware of copping out with DKI.
  • Blend these three forms of optimization together for a killer internet marketing campaign, according to Portent Interactive. Good advice people, there is more to life than just PPC!
  • Here we have more insight into the new AdWords interface, courtesy of Redfly Marketing. The focus? The one, the only, the content network.
  • On Wednesday, Google announced expandable rich media ads for the content network. If I were a betting man, I would bet on these becoming another tool in our Search Engine Marketing arsenal. Thankfully, I’m not much of a gambler 😉
  • In addition to Amber’s post on Yahoo! additions, Yahoo! Web Analytics is getting a face lift. Dennis from Visual Revenue has the inside scoop, as well, he’s the one that did it.
  • It seems like Social Media marketing just won’t die anytime soon. Take a look at this poll conducted by TopRank – It’s #1! PPC clocks in at 7th place. Hmm. Sure, the new stuff is exciting, but don’t forget the ROI that PPC has to offer.

How to Use the New AdWords UI Like a Boss

In this webinar, Hanapin expert, Kass Bots will walk you through how to use the new interface like a boss and pull the essentials you need. She’ll also talk through the bugs we are seeing on the Hanapin team and how to work with them.

Troubleshooting Lookup Functions in Excel

It’s easy to get discouraged from using Excel when we run into errors. This post guides you as you troubleshoot your Lookup functions so you don’t refrain from using them!

A Reminder About Work-Life Balance

Proper Work-Life Balance Is Something Easily Forgotten. Here Is A Reminder That It's Okay To Have A Life Outside Of Work & Constantly Checking Performance.