Join us for a free webinar covering this topic on March 14 at 12:00 pm. Register today!
Being in an incredibly technical industry, SEO & PPC account managers must frequently explain to their in-house peers or client contacts why one metric is not necessarily as important as another and revisit that conversation again and again to permanently reroute thinking patterns. And why is this? There are thousands upon thousands of opinions on what data should be tracked in what situations and how. John Hanapin Marketing’s experts to learn more about how to:
- Debunk those metrics that are often focused on but may have little affect on your true ROI.
- Outline the best goal-setting process for either medium and any vertical.
- Illustrate how to choose a balance of key and lagging performance indicators that contribute to your account goals.
Webinar seats are limited! Reserve your seat today.
This webinar will occur on Thursday, March 14 at 12:00 pm.
Browse By Category
All The Bing Ads Tracking Updates You Need To Know In One Place
Get the latest on two important tracking updates happening in Bing Ads!
The PPC Newsflash: Take Advantage of the New Google Text Ad Changes
In this podcast, Hanapin experts Matt Umbro and Jeff Allen discuss the new Google Ads update, how it will affect the PPC industry, and give you ways you can take advantage of this extra ad space.
LinkedIn Ads: How Videos are Performing
LinkedIn’s release of video ads gives advertisers an opportunity to test the informational power of video in a B2B focused environment.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
Amazon Updates Seller Central & AMS Campaign Manager Features
Amazon is back at it again with more updates to the campaign manager on both the Seller Central advertising platform and Vendor Central AMS platform.
The PPC Newsflash: Exclude Your Ads from Mobile Apps in the GDN
When we heard the news about the targeting changes, our analysts got to work...and we have a solution!
The Missing Ingredient to Your PPC Strategy: Non-Branded Campaigns
Learn how to employ a non-branded campaign strategy that will increase traffic, capture new customers, and beat the competition.
Load More »