REDBOP Winner: How To Create Display Image Ads With No Creative Resources

By Amanda West-Bookwalter | @Amanda_WestBook | Senior Account Manager at Hanapin Marketing

We’ve decided that the winning presentation of each month’s REDBOP will post on PPC Hero. REDBOP is Hanapin Marketing’s research & development best practices day. We sit in and learn a specific topic and then teach that topic to the rest of the team. That gives us 96 hours of learning each year for REDBOP alone! Not to mention the lunch and learns, the blog reading, the webinars…we spend a lot of time staying on top of the PPC game!

This month, I was the winner, so here is a version of my presentation that I could show you all in internet land! I walk you through how you can use the Google AdWords Display builder to create image ads as well as how to develop strategy for these image ads. Enjoy!

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