Rookie or Veteran - PPC Basics Every Advertiser Should Know and Use
October 17, 2008
Get your pencils, paper and book bags ready, we’re getting back to PPC basics with our week-long blog series. We get so consumed with writing about advanced PPC topics that we forget there are numerous beginner PPC advertisers out there. So, whether you’re are a beginner PPC’er who hasn’t started your campaigns yet or perhaps you have a Google Adwords, Yahoo! or MSN account up and running, but could use some additional management tips, we are here for you. Get ready for back to basics: PPC Style!
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Remarketing to User Actions Instead of Page Visits
Explore how to use Google Tag Manager to segment your remarketing audiences to test out new user behavior such as user actions.
In-Market Audiences: Bing's Latest Targeting Feature
Bing Ads recently released a new intent based audience targeting for search campaigns called in-market audiences.
Automated Bidding Strategies By The Numbers
Explore the numbers that will be useful in determining which automated bidding strategy aligns with your goals and the data needed to get that strategy off the ground.
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Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
Responsive Search Ads: Why We Love/Hate Them
We've had some time to try out the new RSA's, and it's time for an honest discussion.
Facebook Ads Auction: How Does It Work?
Curious as to how Facebook Ads Auction works? Get a breakdown of the auction components to get a better understanding.
New Research! The State of Paid Social
In our new 2018 State of Paid Social report, we share the latest data on paid social advertising trends in a variety of networks including Facebook, Linkedin, Instagram, Pinterest, and Youtube, collected from over 400 marketers at brands and agencies.
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