Search Ads Now In Mobile Apps
October 20, 2011
Yesterday Google announced on their blog a new mobile search ad product, custom search ads in mobile apps. Well today they’ve provided more information about this new ad format and how developers can use it to grow business on mobile.
Apps that provide a search experience will now also be able to show ads related to those searches. This is a win win for users and developers, as users will receive ads relevant to what they’re looking for and developers will have a new way to monetize their services.
Below is an example from the Google blog showing how this feature will work. The user is looking for Thai restaurants, in a given price range and location, with a certain dress code. These parameters help determine what ad is shown, and will help deliver the most relevant ad for a user’s query – in this case, a restaurant called ‘Tasty Thai”.
App developers can customize the look and feel of the ad as well as ad placement. If you are a developer interested in showing search ads you can apply by visiting the Custom Search Ads page.
Browse By Category
Becoming Allies With The Sales Team: A Lead Gen Solution
Collaborating with your client’s sales team can provide a treasure trove of insights. Explore how PPC tactics are utilized to help shorten the sales cycle and improve close rates!
The Opportunities Tab: AdWords vs Bing, A Friendly Match-Up
Dive into AdWords and Bing opportunities tabs and see how they compare. This includes accessibility, features, and performance insights.
How to Drive Calls that Actually Convert
Our experts are here to explain how gaining call tracking data can help you close the gap in your customer journey and tailor their experience so they actually convert.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
New Facebook Analytics Updates from F8
Learn about journeys and automated insights, new tools announced at Facebook's F8 conference for the Facebook Analytics tool.
Spotify Advertising: The Why and How
This blog post gives you the rundown on Spotify, including why and how you might advertise on Spotify's new self-serve ad platform, Ad Studio.
5 Facebook Ad Settings to Audit In Your Account
5 Easy settings to audit in your Facebook Ads account to improve performance and understand website traffic.