Search Ads Now In Mobile Apps
Yesterday Google announced on their blog a new mobile search ad product, custom search ads in mobile apps. Well today they’ve provided more information about this new ad format and how developers can use it to grow business on mobile.
Apps that provide a search experience will now also be able to show ads related to those searches. This is a win win for users and developers, as users will receive ads relevant to what they’re looking for and developers will have a new way to monetize their services.
Below is an example from the Google blog showing how this feature will work. The user is looking for Thai restaurants, in a given price range and location, with a certain dress code. These parameters help determine what ad is shown, and will help deliver the most relevant ad for a user’s query – in this case, a restaurant called ‘Tasty Thai”.
App developers can customize the look and feel of the ad as well as ad placement. If you are a developer interested in showing search ads you can apply by visiting the Custom Search Ads page.
Browse By Category
The Advertising Principles That Guide Facebook's Decisions
Facebook highlights the advertising principles that guide their decision making in response to recent events.
Smart Ways to Get More Marketing Budget and Better Tools
In this new live webinar, Kristin Vick from Hanapin Marketing and Jeff Sauer from Jeffalytics discuss how marketers can ensure they have the budget they need to be effective with online advertising and get the right tools to make that argument.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
The Hero Conf Difference
Of the 50+ search and social conferences you can choose from, we're here to show you why Hero Conf is a can't miss event for busy digital marketers like you.
Improve Your Facebook Ads With Creative Hub and Split Testing
With the updates to Creative Hub and the Split Test feature, one can now institute a basic ad creation and testing process directly within Facebook.
Work Habits & Resources for the Stressed-Out PPC Manager
Feeling a bit stressed this holiday season? Get tips and resources that will help you become more efficient and alleviate stress!