Search Ads Now In Mobile Apps
Yesterday Google announced on their blog a new mobile search ad product, custom search ads in mobile apps. Well today they’ve provided more information about this new ad format and how developers can use it to grow business on mobile.
Apps that provide a search experience will now also be able to show ads related to those searches. This is a win win for users and developers, as users will receive ads relevant to what they’re looking for and developers will have a new way to monetize their services.
Below is an example from the Google blog showing how this feature will work. The user is looking for Thai restaurants, in a given price range and location, with a certain dress code. These parameters help determine what ad is shown, and will help deliver the most relevant ad for a user’s query – in this case, a restaurant called ‘Tasty Thai”.
App developers can customize the look and feel of the ad as well as ad placement. If you are a developer interested in showing search ads you can apply by visiting the Custom Search Ads page.
Browse By Category
Stop Using Google's First Page Estimates to Set Your Bids
Google's First Page Bid Estimates can't be trusted. Adjust your bid strategy based on average position and not using this metric.
Your Guide to Getting Organized for PPC Success
Organization is key to success in the PPC industry. Here is a guide to organizing your space, time, resources, and workload for efficient PPC management.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
A Reminder About Work-Life Balance
Proper Work-Life Balance Is Something Easily Forgotten. Here Is A Reminder That It's Okay To Have A Life Outside Of Work & Constantly Checking Performance.
The Advertising Principles That Guide Facebook's Decisions
Facebook highlights the advertising principles that guide their decision making in response to recent events.