With yesterday’s webinar on efficient data analysis through Google Sheets, as well as Tuesday’s post pitting Excel features in their very own March Madness tournament, this week on PPC Hero we’ve highlighted one of the most important pieces of the digital marketer’s toolbox: spreadsheets! Today, we’ll continue the trend by showcasing an application of Google Sheets, utilizing … [Read more...] about Building An Automated PPC Spend Tracker In Google Sheets
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A Pool Party, Lucky Strike, and Hundreds of PPC Geeks
Have a Little Fun While You Build a Powerful PPC Network Hero Conf Los Angeles is one short month away. We've told you about the 5, industry-leading keynotes from brands like Facebook, Google and Bing. We've shared the 41 sessions on paid search, social, mobile, programmatic, CRO and more. We touched on the Hero Conf Advanced Track and all new Career and Agency Growth … [Read more...] about A Pool Party, Lucky Strike, and Hundreds of PPC Geeks
5 Second Survey: Do You Trust Your Metric Sources?
Ok PPC Heroes! Hanapin is working on a new report and we need your opinion. Do you trust your metric sources? Meaning, do you trust the metrics that Google AdWords, Google Analytics, Facebook, Bing, Pinterest, Youtube, etc give you? Do you only trust them sometimes or do you use them as guidance only? Do you not trust them at all? This short survey will literally take you 5 … [Read more...] about 5 Second Survey: Do You Trust Your Metric Sources?
Capture User Attention On The SERP And Hold It On The Landing Page
It’s all about attention folks. On a Google SERP, we’re trying to pull in a user by using the words they’ve used and are scanning for along with various other tactics. On Facebook, we’re trying to hook our users into an action while they sit in a mindless browsing mentality. The underlying and crucial principle here is attention. If you can’t catch a user’s attention, … [Read more...] about Capture User Attention On The SERP And Hold It On The Landing Page
What Not To Do When Implementing New PPC Features
Implementing new ad types in our PPC platforms is key to staying competitive and innovative. However, new ad types are unpredictable and easier to mess up. I recently made a functionality mistake with a new Facebook ad type that I was testing. It wasn’t horrendous by any means, but someone that was being served the ad called out the issue in a Facebook comment directly on the … [Read more...] about What Not To Do When Implementing New PPC Features
Increase Your PPC Conversion Rate With Income Targeting
Having the ability to target based on demographic information is a long-standing tactic that is getting a second glance. An increase in the level of personal customer detail we are able to gather paired with advanced tracking and analytics have allowed many marketers to report positive metrics further down the sales funnel. For many, the biggest hurdle to overcome is allowing … [Read more...] about Increase Your PPC Conversion Rate With Income Targeting
How Social Attribution Can Radically Improve Your Brand’s Bottom Line
Social media platforms like Facebook have been changing the advertising and business model in a way that requires businesses to have a social presence to stay in front of current and potential customers. This takes us to our current social media model and how continual organic and paid posting continue to drive new and existing customers back to a business and their products or … [Read more...] about How Social Attribution Can Radically Improve Your Brand’s Bottom Line
Bidding In A Mobile Centric 2017
In early February, I hosted a Hanapin Marketing Webinar about the State of Mobile in 2017 and discussed numerous mobile changes and details to help take our mobile strategies to the next level. Since that discussion, I have continued to strategize on how I can improve results with the ever-changing landscape of mobile and desktop advertising over the past few years. Both … [Read more...] about Bidding In A Mobile Centric 2017
Google To Let Advertisers Use Search Data For YouTube Ad Targeting
As the YouTube viewer increasingly shifts to mobile, Google is actively searching for ways to build solutions that will allow advertisers to reach customers across screens in more effective ways. Last month, Google finally announced that they would be allowing users to use search data for YouTube targeting. Up until now, advertisers have only been able to narrow targeting … [Read more...] about Google To Let Advertisers Use Search Data For YouTube Ad Targeting
Individualized Learning Takes Center Stage at Hero Conf LA!
Advanced Track, Career Development Sessions, and Tailored Workshops We love the feedback that we get from each of our events. It allows us to expand on the most successful components and ditch or reinvent those pieces that are falling flat. What we heard last year was three-fold: As an expert-level marketer, I need more advanced content I'm looking to grow personally, … [Read more...] about Individualized Learning Takes Center Stage at Hero Conf LA!
2017: The Year You Launch Your Video Ads
I was reading an article recently about Generation Xers and how they consume content on YouTube and how to best engage with this coveted consumer cohort. The article noted that Gen Xers, who were born between mid-1960 and late 1970s, are predominantly using YouTube for trips down memory lane, for news content and for DIY videos. I am a Gen Xer and I agree with this theory, but … [Read more...] about 2017: The Year You Launch Your Video Ads
The PPC Trends Your CMO Needs to Know
Pay Per Click—which is largely made up of Paid Search, Paid Social, and Display Advertising—is growing more complex, more quickly, than most brands can keep up with. Paid Search stayed relatively the same for the first decade of Google AdWords’ existence. Then Mobile became the biggest driver of volume, quickly followed by Facebook beginning to pilfer away that audience. Now we … [Read more...] about The PPC Trends Your CMO Needs to Know
