Social media platforms like Facebook have been changing the advertising and business model in a way that requires businesses to have a social presence to stay in front of current and potential customers. This takes us to our current social media model and how continual organic and paid posting continue to drive new and existing customers back to a business and their products or services.

Social advertising can be difficult to measure, but is a key part to any integrated digital marketing campaign. With the continued push towards pay-to-play social postings, in this guide, we will focus on paid social advertising and why it is important and how it may not always drive direct results, but ultimately improves the bottom line with multi-channel attribution.

This whitepaper will discuss vital PPC Trends such as:

  • Attribution and the Multi-touch journey
  • How Attribution and Social Work Together
  • How is accurate reporting achieved and how to convey to show value in all campaigns

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