How Social Attribution Can Radically Improve Your Brand's Bottom Line

Social media platforms like Facebook have been changing the advertising and business model in a way that requires businesses to have a social presence to stay in front of current and potential customers. This takes us to our current social media model and how continual organic and paid posting continue to drive new and existing customers back to a business and their products or services.

Social advertising can be difficult to measure, but is a key part to any integrated digital marketing campaign. With the continued push towards pay-to-play social postings, in this guide, we will focus on paid social advertising and why it is important and how it may not always drive direct results, but ultimately improves the bottom line with multi-channel attribution.

This whitepaper will discuss vital PPC Trends such as:

  • Attribution and the Multi-touch journey
  • How Attribution and Social Work Together
  • How is accurate reporting achieved and how to convey to show value in all campaigns

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The Future of Ad Copy in an AI World

In this webinar, AdFury’s Christopher Hoover and Hanapin’s Lauren Rosner will discuss the hot topic of AI and what the future could look like when automation becomes more and more popular in our industry – the good, the bad, and the challenging.

Reasons to Not Use an Automated PPC Bidding Strategy

There are so many situations when it is a good idea to test out PPC Bidding Strategies on campaigns. In this article, we are going to discuss different reasons why you might want to avoid using automated bid strategies.

Take the 2018 State of PPC Survey!

We're looking for marketers to take our State of PPC survey! The survey takes about 5 minutes to complete and establishes benchmarks, identify trends, and helps marketers around the world understand what's working and what's not in PPC.

Amazon Launches Seller Central Sponsored Products Dashboard

Amazon has released a new dashboard feature for the Seller Central marketing platform. Found in the Seller Central campaign manager, the dashboard makes it easier than ever to visualize your campaign data and take away valuable insights from your Amazon marketing account.