Twitter Targeting Tactics - say that 10 times in a row! While the title of this post may have you tongue-tied, below I plan to clearly define the importance of including Twitter Ads in your 2016 digital marketing strategy and targeting tactics. According to Forrester US Digital Marketing forecast from 2014 to 2019, Social Media investments will grow faster than any other … [Read more...] about Don’t Miss These 5 Twitter Targeting Tactics In 2016
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Your New Year’s Resolution – PPC Style!
In 2016, We Promise an Even Better Hero Conf Experience! PPC Heroes, while you're thinking through what important life changes you'd like to make in the new year, we recommend throwing in some professional goals that we'd be happy to help you achieve. Check out our list of 2016 PPC resolutions: How Hero Conf Can Help: We're putting together a slate of the most … [Read more...] about Your New Year’s Resolution – PPC Style!
PPC Hero’s Top 10 Posts Of 2015
It's been another exciting year in the paid search industry! From new features to ongoing strategy education, 2015 has been a fun year. We're all excited for what 2016 will bring, but before we enter the new year, we're going to take a look back at PPC Hero's top 10 posts of 2015. Without further ado, here are the most popular posts of the year, starting with number 10. 10) 3 … [Read more...] about PPC Hero’s Top 10 Posts Of 2015
10 Simple Predictions For The Ever-Evolving World Of Pay Per Click In 2016
This year has been a dynamic one in the world of paid search as many platforms have released a number of updates and new features. For most retailers, a new and exciting change was the ability to have a Black Friday and a Cyber Monday structured data as an ad extension. On the other hand, Bing has also made an array of changes to their advertising platform in 2015, with the … [Read more...] about 10 Simple Predictions For The Ever-Evolving World Of Pay Per Click In 2016
A Marketer’s Guide To Pinterest Analytics
As Pinterest strives to monetize their platform, they continue to listen to the challenges of advertisers and brands. One of the key challenges they tackled early on was Analytics. Pinterest realized how important it was for marketers to understand how their audience interacted and engaged with their brand while on the platform. In an effort to make that analysis easier, … [Read more...] about A Marketer’s Guide To Pinterest Analytics
[New Toolkit!] Get the basics and more to make 2016 a successful year for your Mobile PPC!
It's no secret that mobile marketing is a hot topic right now. You already know that you should have a mobile strategy in place for next year. You probably already do. But have you evaluated your mobile presence, performance, and behavior? Are you set up for calls? Are you testing? Have you tried social? In this toolkit you'll find, not only a couple of basic resources to get … [Read more...] about [New Toolkit!] Get the basics and more to make 2016 a successful year for your Mobile PPC!
4 Reasons Why You Need To Analyze Your Google Analytics Social Users Flow
I’m amazed at how many PPC account managers don’t know what happens after someone clicks an ad. Don’t get me wrong, I know there are scenarios when the goal is to drive as much cheap traffic to the website as possible. However, if you’re managing an account where conversions are the goal then understanding what happens post-click is vital to your PPC performance. To better … [Read more...] about 4 Reasons Why You Need To Analyze Your Google Analytics Social Users Flow
The Art Of Relationship Selling In PPC
After almost four years working on the sales side of PPC advertising, I can say one thing with certainty – no two opportunities are the same. You can absolutely refine a sales process and hit some general touchstones in most prospective client conversations, but you’ll never be able to plop an “A+B+C=sale” formula in place. Different accounts have different needs, histories, … [Read more...] about The Art Of Relationship Selling In PPC
Google Releases New Interactive Ads For Mobile
Just months after Google released its Mobile App Marketing Insights Guide, Google is releasing two new types of mobile app advertisements. Why? The Insights Guide revealed that one in every four downloaded apps never gets used. In order to increase the number of apps that actually get used after a download, Google is trying increase the level of user intent before the user … [Read more...] about Google Releases New Interactive Ads For Mobile
It’s A Wonderful PPC Life: 4 Different Caps PPC Allows You To Wear
There's a common saying that if you enjoy your job you don't work a day in your life. I am not sure that is entirely true - but I am sure that I chose the correct industry to be able to truly say I enjoy my job. As a sports nut with an analytical mind, I have spent a fair share of time trying to crack the code on these one-day fantasy sites such as FanDuel. Figuring out … [Read more...] about It’s A Wonderful PPC Life: 4 Different Caps PPC Allows You To Wear
How To Optimize For Velocity
You may as well not call, you know you are going right to voicemail. But you do anyway because this is your job..... or maybe more is riding on it and this is your company. You are calling back the leads from your PPC campaign, and every single one of them has lost interest. Are they avoiding you? Have they gone with a competitor? You are frustrated and feel like … [Read more...] about How To Optimize For Velocity
Why You Need To Constantly Be Innovating
As account managers, we are constantly faced with the challenge of keeping our fingers on the pulse of the latest PPC innovations. It’s always to our advantage to hear about new products and features and to think about how that relates to our current client base. Experience has shown us that if we don’t do it, someone else will certainly step in front of us and do it for us. … [Read more...] about Why You Need To Constantly Be Innovating
