Google’s global search market share is 67%. That volume combined with the decent quality of traffic Google provides is the reason why so many PPC advertisers spend 75% of their PPC budget with the engine. But how do you know when it’s time to branch out? Are You Budget Constrained And Running Only (Or Mostly) In Google? Break your campaigns and/or keywords into buckets. … [Read more...] about Determining The When And How Of Cross-Channel Budget Allocation
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How To Write A PPC Job Description In Today’s World
The ability to run effective PPC campaigns is among the hottest skills that got people hired last year and every day more companies discover the importance of being found in the search results. Agencies around the world are constantly on the lookout for qualified individuals to manage the stream of new clients and an increasing number of companies are even able to justify an … [Read more...] about How To Write A PPC Job Description In Today’s World
The Pre-Holiday Planning Guide You Can’t Afford To Miss
Although you may still be recovering from your banner Back to School year, I regret to inform you that it’s not time to relax just yet. That’s right, it’s time to prep for your 2015 Holiday Season! Any seasoned ecommerce vet will tell you that if you’re not ready by September, you’re already getting left behind. Although we’re midway into September, I’m going to give you a … [Read more...] about The Pre-Holiday Planning Guide You Can’t Afford To Miss
Boost Your PPC Strategy By Focusing On Where Users Are Going
Last week, Marketing Land published an article with statistics around mobile browser usage. According to the article, people are spending more time than ever on their mobile phones. More than likely if you are anything like me you don't need a think-tank to tell you this fact. It turns out that the time spent using apps has grown to 90% while browser time has declined to 10%. … [Read more...] about Boost Your PPC Strategy By Focusing On Where Users Are Going
Flash Series Confirmation: 4 PPC Tips Boost Your Online Retail Sales
You're All Set! You're now registered for our Flash Series 20-minute webinar, 4 PPC Tips Boost Your Online Retail Sales. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: Solidify Your Ecommerce Remarketing Strategy With Google Analytics The … [Read more...] about Flash Series Confirmation: 4 PPC Tips Boost Your Online Retail Sales
Dissecting PPC Agency Pricing Models, Part 3 of 3
This is the final post in my series about PPC pricing. You can read the first and second posts here and here. I planned to also write about what to look for in an agreement (from the client’s perspective) but this blog post is already 1,300+ words. If you’d like to see it, let me know in the comments. How To Bill For Miscellaneous Work There are some situations where the … [Read more...] about Dissecting PPC Agency Pricing Models, Part 3 of 3
Full Schedule Now Live: Explore Our New Advanced Track!
To all our PPC Heroes in Europe, now is the time to register for our first international event, before Early Bird pricing expires at the end of the month. Hero Conf rolls into London for the first time, 28-30 October 2015 at the Millennium Gloucester Hotel and Conference Centre. Our full schedule is now live and includes our all-new Advanced Track, with in-depth, … [Read more...] about Full Schedule Now Live: Explore Our New Advanced Track!
PPC For Venture-Backed Companies
Venture Capital firms invested an astonishing $47.3 billion dollars into 3,617 budding companies in 2014 (2014 Venture Capital Report), and 2015 is on track to exceed that figure. In fact, VC funding is expected to reach levels not seen since the Dot-com boom. As a young company either seeking VC funding or presently answering to venture capitalists, it’s vital you become web … [Read more...] about PPC For Venture-Backed Companies
Instagram Officially Launches Advertising API
Instagram announced this week that it has officially launched its advertising API. By opening up an API to partners, marketers can now start buying Instagram ads and planning their Instagram marketing in a more automated approach, alongside their other digital ad buys on Facebook or Twitter. Before this recent upgrade, buying Instagram ads required contacting an Instagram … [Read more...] about Instagram Officially Launches Advertising API
3 Tips To Ensure Your Agency Stands Out From The Rest
Being selected to participate in a Request For Proposal (RFP) from a potential client can be a difficult task. They typically send you a list of questions about your company and the company’s stance on certain topics. Standing out from the rest of the agencies vying for the new business is key and providing details on what you offer potential clients goes a long way. While a … [Read more...] about 3 Tips To Ensure Your Agency Stands Out From The Rest
Everything You Need To Know About PPC Conversion Tracking
Conversions are one of the most powerful metrics PPC advertisers have when it comes to determining the success of their digital advertising programs. However, no two platforms seem to track conversions the same. The only way to combat this issue is to fully understand how each platform tracks conversions and then use this knowledge to optimize your PPC programs to maximize … [Read more...] about Everything You Need To Know About PPC Conversion Tracking
Weekend Bidding Rules For Better Cost Per Acquisition
One of the biggest challenges of having a successful paid search program is keeping cost per acquisition at or better than goal. To keep cost per acquisition costs in line with expectations, there’s a myriad of tactics and strategies that can be tested. For instance, keyword bids can be adjusted en masse, negative keywords can be added to your account, and even pausing … [Read more...] about Weekend Bidding Rules For Better Cost Per Acquisition
