PPC For Venture-Backed Companies
August 10, 2015
Venture Capital firms invested an astonishing $47.3 billion dollars into 3,617 budding companies in 2014 (2014 Venture Capital Report), and 2015 is on track to exceed that figure. In fact, VC funding is expected to reach levels not seen since the Dot-com boom. As a young company either seeking VC funding or presently answering to venture capitalists, it’s vital you become web savvy or hire someone who is, as expectations are certain to be high.
Even if your company is booming and your growth continues to increase, your job isn’t done. In order to endure, maintain the positive trend, and conquer your constantly changing goals, you must be prepared to try new things with your paid search efforts. Over the next few weeks, we’ll delve into PPC tips to help maintain this trend and reach your goals.
Market Expansion When Revenue Goals Trump ROAS Goals
To continue increasing your month-over-month revenue growth, it is vital you explore other opportunities. Some expansion opportunities can be especially profitable for venture-backed companies include:
- Remarketing (AdRoll, Criteo, Steelhouse)
- Gmail Sponsored Ads
AdRoll, Criteo and Steelhouse are all remarketing platforms that have a presence on Facebook. In some cases, I test these three against each other and then optimize towards the top performer.
If you discover your competitors PPC strategy is to collect emails once users hit their landing page via pop-up ads from PPC traffic, Gmail Sponsored Ads could be a great way to steal some business from the competition. You can do this by targeting competitor terms via Gmail.
Take advantage of Facebook for their massive amounts of data and hyper-target your audience; utilize Twitter to target relevant conversations and interests.
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