There is so much going on in the world of PPC lately that we're spending an entire week introducing the changes and letting you know how to make the most of them. It goes beyond Google's new "Enhanced Campaigns" feature to Facebook and Analytics. Over the next week, PPC Hero is going to take a look at each of these updates in a series of posts designed to get you ready for all … [Read more...] about Google Says “Do Mobile or the Kitten Gets It”
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Five Questions We Didn’t Have Time For In #ppcchat Today
I just finished today's #ppcchat (every Tuesday at Noon EST, hosted by @matt_umbro). The streamcap is already live. We only had an hour though, so here's five questions that we didn't have time for that I'd like to share! This week's #ppcchat was all about Hero Conf, kind of a "behind the scenes" look at planning and what we have in store and how we've made things even better … [Read more...] about Five Questions We Didn’t Have Time For In #ppcchat Today
Keep Your (Ad’s) Promises!
If you sell lots of different stuff, and your ad prominently features one item -- even if that item is merely a stand-in for a whole category -- guess what prospective customers want to see after they click your ad and arrive at your landing page? The pictured item. Really. But more often than not, the very cool, funky, and unusual item pictured is no where to be found. … [Read more...] about Keep Your (Ad’s) Promises!
The Seven Best PPC Learnings from January 2013
To wrap up January, we wanted to look back at what happened this month and the best things that came out of it. After polling the office, here's what the staff of PPC Hero considered their best lessons from the month. Amanda West-Bookwalter A continued source of learning for me, and this month was no different, is product listing ads. They can get otherwise unknown, small … [Read more...] about The Seven Best PPC Learnings from January 2013
Trending Strategies in PPC, Expert Innovations, and Valuable Networking in Austin this April
Since many of our readers have been inquiring about what’s in store for this year’s Hero Conf event in Austin, and because registrations are already filling up our capacity in this popular location, I wanted to give you a quick update on what to expect at the industry’s best PPC marketing conference! From April 8-10, if you’re able to join us in Austin, these incredibly … [Read more...] about Trending Strategies in PPC, Expert Innovations, and Valuable Networking in Austin this April
Heroview: Randomness, Black Swans and Fragility and How they Affect SEM
Yesterday we had an amazing opportunity to talk to Andrew Goodman who talked about Randomness, Black Swans and Fragility & How They Affect SEM. ________________________________________ PPC Hero: Could you start by telling us a little bit about your background in PPC? Andrew: It's nearly as simple as having tinkered with AdWords Select in Mar 2002 & being blown away by … [Read more...] about Heroview: Randomness, Black Swans and Fragility and How they Affect SEM
Why I’m Excited to Go Back to Hero Conf in 2013
As we’re currently on the eve of our super early bird Hero Conf price expiring this Friday (Jan 11th 2013) – I thought I’d put down my thoughts on last year and why you have to attend this year’s event! For those of you who have missed it, Hero Conf 2013 will be taking place in Austin, TX on April 8-10. It’s a 3 day event this year, up from 2 last year, and will include two … [Read more...] about Why I’m Excited to Go Back to Hero Conf in 2013
Dennis Yu: Hero Conf 2013 Interview
We had the opportunity to interview Dennis Yu, who will be speaking about Facebook and PPC at Hero Conf 2013. Dennis Yu is CEO of BlitzMetrics. He has helped brands grow and measure their Facebook presence and is an internationally recognized lecturer in Facebook marketing, having been featured on National Public Radio, TechCrunch, Fox News, AllFacebook, CBS Evening News, and … [Read more...] about Dennis Yu: Hero Conf 2013 Interview
The Two Most Powerful Words in Discount
I saw this really pretty solid ad on my Facebook page and thought it was worthy of analysis: This ad does one thing well and one thing extraordinarily well. The picture is solid and interesting, because it’s a high quality image of an odd-looking, but still fashionable boot that manages to catch your eye because of the red laces and blue suede-like material. In other … [Read more...] about The Two Most Powerful Words in Discount
The 10 Reports that Made Me Fall in Love with Pivot Tables
Lots of crazy stuff has happened in PPC during 2012. Even though that’s been true pretty much every year since its launch, we at PPC Hero felt that it was a big enough year to justify its very own series. That’s why for this month’s series we’re taking on the Biggest Thing in My PPC Year. Whether it’s tools, product releases or changes to our way of thinking, we’ll be … [Read more...] about The 10 Reports that Made Me Fall in Love with Pivot Tables
The Power of Before-and-After Photos
“It pays to illustrate the end-result of using your product. Before-and-after photographs seem to fascinate readers. In a study of 70 campaigns whose sales results were known, Gallup did not find a single before-and-after campaign that did not increase sales.” -- David Ogilvy in Ogilvy on Advertising Granted, most generic before and after photo formats require a bit more room … [Read more...] about The Power of Before-and-After Photos
Ho-Ho-Holiday Landing Page Optimization For Mobile
With the holiday season well under way, it becomes increasingly important for online advertisers to ensure that all of their ducks are in a row. Additionally, when you add in the ever-changing behavior of online consumers year after year, proper preparation becomes even more difficult. Now, assuming you’ve already planned out your holiday bid, budget, keyword and ad copy … [Read more...] about Ho-Ho-Holiday Landing Page Optimization For Mobile
