Since many of our readers have been inquiring about what’s in store for this year’s Hero Conf event in Austin, and because registrations are already filling up our capacity in this popular location, I wanted to give you a quick update on what to expect at the industry’s best PPC marketing conference!

From April 8-10, if you’re able to join us in Austin, these incredibly valuable resources are going to be available to you:

Trending Strategies in PPC and Paid Search:  We recently released the list of topics that will be covered this year (you can see that list of topics here), and it’s a solid range of new strategies being implemented across all levels of experience.  Whether you want to update your expertise in technical aspects (such as advanced ROAS or Excel pivot table analysis), channel aspects (such as Facebook trends), or consumer-focused aspects (such as segmentation or consumer psychology)… it’s all covered.  That’s why this is the best PPC conference in the industry. You’d have to go to several larger (and more expensive) conferences to get the same amount of PPC-specific resources and insights that you’ll get at Hero Conf!

Approachable Expert Speakers: Not only will there be 47 amazing thought leaders there to share their PPC strategies, but this is the type of conference where they’re actually approachable and willing to answer your specific questions, whether that’s during the sessions themselves, or at one of the many social events and receptions planned afterward.  Click here to see the list of 2013 Hero Conf expert speakers!

Super-Valuable Networking: Not only will you have a chance to build relationships with today’s industry thought leaders, but you’ll be surrounded by hundreds of other industry professionals who will be attending the conference.  The very relevant networking that occurs among the talented people at Hero Conf is yet another advantage of having a conference that is laser-focused on paid search marketing.

Hands-On Workshop Opportunity:  On the third day of the conference (April 10), attendees who purchase a workshop pass will get one-on-one expertise and a full account audit (steeply discounted from the typical $5000+ value).  Just one expert-level account improvement could easily justify the cost of the workshop.  You can check out the workshop schedule here.

Despite the fact that this conference is in April, you’ll want to get registered as soon as possible. Seats are going faster than expected, and if you register before February 8, you’ll get an early bird discount.  There are flexible ticket options: if you can only come to Austin for one day, or two days, or if you only want the deeply discounted account audit/workshop session on day three, you’ll find all of those options on the registration page, which is located here.

There are also still a few sponsorship packages available, although those are going fast as well!

This is going to be an amazing conference in Austin, and I hope you’ll be able to make it.

Jeff Allen, Contributor and Hero Conf Speaker