In recent years, the world of digital marketing has been buzzing with one big question: Is paid search as we once knew it dying? With the rise of social platforms like TikTok becoming new search engines, evolving user behaviors, and shrinking Google market share, it’s clear that the digital landscape is transforming rapidly. But what does this mean for PPC professionals? Let’s … [Read more...] about Is paid search as we once knew it dying? The evolution of Google Ads and the future of PPC
Search Results for: Google Ads
Making Google ads & looker studio work for you
Remarketing Strategies with Automated Nurturing Sequences in Google Ads
Remarketing can be a winner for your ad strategy, but too many businesses use outdated tactics. Most remarketing campaigns rely on basic audience segmentation and generic messaging. That might have worked a few years back, but it doesn’t cut it today. It’s time to modernize your remarketing campaigns and try something different. Automated nurturing sequences are a more … [Read more...] about Remarketing Strategies with Automated Nurturing Sequences in Google Ads
How To Create Compelling Ad Extensions In Google Ads
In today's digital world, marketers need to learn how to get people to notice and click on their ads. This blog goes into great detail about how to make interesting ad tweaks that will improve the performance of your whole campaign. It goes into detail about how to use Google Ads ad extensions effectively to boost exposure and connection across several platforms. New … [Read more...] about How To Create Compelling Ad Extensions In Google Ads
Bridging the gap: UX improvements and the incremental value of google ads
Advanced audience targeting in Google ads
How to Leverage AI to Write Better Google Ads Copy Faster
The task of writing Google Ads can be a daunting proposition when you’re pressed for time. You have to stand out in a few short lines, yet you can’t waste words. Every headline and description must capture your audience’s interest and move them closer to a click. AI can lighten this load by suggesting ideas and generating multiple variations in seconds. It’s a helper, not a … [Read more...] about How to Leverage AI to Write Better Google Ads Copy Faster
The Ultimate Guide to Audiences in Google Ads
Audiences are at the core of successful Google Ads campaigns. They allow you to go beyond targeting keywords and focus on who you're advertising to. By using audiences, you can show relevant ads to people who are most likely to convert by clicking, engaging, or making a purchase. This guide will walk you through what audiences are, the different types available, and how to use … [Read more...] about The Ultimate Guide to Audiences in Google Ads
Shop local: utilising Google Ads to grow your local business
The Ultimate Guide to Your Google Ads Account Structure
To truly maximize your Google Ads budget, you need to focus on more than just your ad copy and targeting – your Google Ads account structure plays a critical role in your advertising efficiency. Yet, with Google Ads' complex layers and settings, it can be overwhelming to navigate its intricacies. This comprehensive step by step guide will dissect the Google Ads account … [Read more...] about The Ultimate Guide to Your Google Ads Account Structure
“Create New Chart:” Understanding Google Ads’ New Charting Option to Visualize Conversions
Google Ads has introduced a new feature under the Conversions tab called "Create new chart", enabling advertisers to visualize their conversion data more effectively. This enhancement mirrors some of the charting capabilities found in Google Analytics 4 (GA4), offering a user-friendly way to track and analyze performance metrics for Sales and Leads. By breaking down conversions … [Read more...] about “Create New Chart:” Understanding Google Ads’ New Charting Option to Visualize Conversions
Google Ads Introduces “Conversation Started” Conversion Action
Google Ads has introduced a new conversion action, "Conversation Started." It is designed to track when users initiate conversations through message-based assets. This feature, categorized as a primary action under Google-hosted conversions, signals Google's increasing focus on chat-based customer engagement. While the specifics of the rollout hint at integration with various … [Read more...] about Google Ads Introduces “Conversation Started” Conversion Action
