In this post, we dive into the latest version of Google Ads' Reach Planner as if we had never used it before and were creating a brand new media plan.

In this post, I’ll break down portfolio bidding and 5 different campaign structure scenarios when I tested it.

Learn a new Google Ads campaign strategy focused on audience segmentation and how to leverage the segments to drive efficiency.

Connecting your Google Ads and Google Analytics accounts is not required, but there are several reasons why you should consider linking them today.

For any platform, having a full-funnel marketing strategy is ideal. In this post, I will cover how to implement a full-funnel B2B strategy in Google Ads.

Keywords labeled as low search volume in Google Ads is all too common. Learn how to address this through unique audience tactics.

Learn four Google Ads automated rules that will help with account management.

Target CPA offers benefits by streamlining the bidding process. That said, it can fail to hit goals if historical conversion data is limited. Find out more.

Are you set up to run successful campaigns? This guide is designed to not only walk you through set up but ensure you have the necessary assets in place to run successful Google Ads campaigns.