Beginners to search marketing often hear about Google's two advertising platforms, Google Ads and Google AdSense. Which platform makes sense for your site?

Are you a certified digital marketer? Learn everything you need to know about taking (and passing) the Google and Microsoft certification exams.

As analysts, we often overlook the value of visualizing our PPC data. Lucky for us, the Google Ads Report Editor has made data visualization easier than ever.

Google is not only tightening up existing policies but also rolling out new policies that affect multiple industries. Here are common reasons for ad disapprovals, steps to fix them, and what to do if your disapproval reason doesn’t fall in the common category.

In this new, short video on Hero Academy Hanapin's Senior Account Manager, John Williams, breaks down the setup and options in Google reporting, things you need to keep in mind, and how you can design your reports.

Ad groups are now available within Google App campaigns, along with expanded headline and description fields. This is an exciting update for a campaign type that has fewer tactical bells and whistles than standard search or display campaigns.

Join Hanapin Marketing and DialogTech for a live webinar to learn how advertisers can use Google Ads automation to drive more of the right conversions.

In this new, short video on Hero Academy, Hanapin Account Manager, Elliot Kemp, will do a comprehensive breakdown of ad extensions available in Google Ads and how you can use them.

In this article, you will learn the most effective way to exclude mobile apps and potential challenges in the process. Additionally, I'll outline the potential impact of mobile app traffic on performance.

Remarketing in Google Ads consists of static images, animated images, video, responsive ads, and text ads that are placed on the Google Display and Google Search Network. What makes remarketing different from standard Display and Search advertising is the targeting. Remarketing consists of using a...