The Performance Planner helps advertisers optimize campaigns by suggesting an "ideal plan" by "spreading spend in the most effective way among campaigns in the plan." Performance Planner is easy to use and certainly helpful, but it should be used with caution.

Last week, Google Ads announced an important change for exclusion categories: "Games" content exclusion will be deprecated. This change is in line with Google Ads claim of streamlining content exclusion options they rolled out in 2018.

Learn why some brands might need to share keywords or else you might have one brand taking more than its fair share of the impression share.

We know you’re always looking for ways to save time and be more efficient with your data.

Need tips on how to get started with scripts...or how to take them to the next level? Look no further.

4 reasons to think about choosing Facebook ads over Google paid search.

Whether you are pro-change or anti-change with Google, there is one certainty - You have to change. Learn how to create automated rules in the new interface.

Stay in the running with your competitors on Google Ads, but don't stop there! Conquer them!

Google announced on June 27, 2018 that it is rebranding its advertising suite of products, consolidating some services and revising others.