One Sr. Strategist takes a deep dive into tracking and presenting test results when testing a change across multiple Google Ads accounts.

Your Role As a PPC Associate at Group Twenty Seven, you’ll assist in tasks related to successfully managing our clients’ Google Ads accounts while working closely with a team lead. During your first year, you’ll learn the basics of PPC account management. Throughout, you’ll receive...

Google Ads reduced visibility for search terms in September 2020. Learn how to find the missing search terms in Google Analytics.

ABOUT THE POSITION AND WHO WILL BEST FILL IT We are looking to hire an Ads Manager who can help setup, manage and optimize ppc and banner ads campaigns. We are usually working with Google Adwords, Facebook and LinkedIn but experience with other advertising platforms...

One PPC strategist shares his opinion regarding Google's latest search terms update and what he is doing to prevent wasted spend resulting from this update.

In this blog, one PPC expert walks through Google Ads and Analytics conv. discrepancy scenarios and how the Google Attribution beta (within GA) can help.

Affinity audiences are now available for Google search campaigns. This post discusses the reasons to add them and best practices when doing so.

Review your current bidding strategy options in Google Ads and how best to use each method.

In this post, we dive into the latest version of Google Ads' Reach Planner as if we had never used it before and were creating a brand new media plan.

In this post, I’ll break down portfolio bidding and 5 different campaign structure scenarios when I tested it.