Connecting your Google Ads and Google Analytics accounts is not required, but there are several reasons why you should consider linking them today.

For any platform, having a full-funnel marketing strategy is ideal. In this post, I will cover how to implement a full-funnel B2B strategy in Google Ads.

Keywords labeled as low search volume in Google Ads is all too common. Learn how to address this through unique audience tactics.

Learn four Google Ads automated rules that will help with account management.

Target CPA offers benefits by streamlining the bidding process. That said, it can fail to hit goals if historical conversion data is limited. Find out more.

Are you set up to run successful campaigns? This guide is designed to not only walk you through set up but ensure you have the necessary assets in place to run successful Google Ads campaigns.

Google Ads trademark issues can cause delays to your campaign. This article covers common trademark issues and steps you can take to fix them.

Beginners to search marketing often hear about Google's two advertising platforms, Google Ads and Google AdSense. Which platform makes sense for your site?

Are you a certified digital marketer? Learn everything you need to know about taking (and passing) the Google and Microsoft certification exams.