Phrase match is the new BMM. Google Ads is phasing out support for broad match modifier. See what actions you need to take for your accounts.

When advertisers give Google the correct parameters and enough data, automated bidding can work effectively. Achieve your goals and amplify growth efforts.

In this guide, we delve into key topics and give best practices based on experience and Google recommendations.

One Sr. Strategist takes a deep dive into tracking and presenting test results when testing a change across multiple Google Ads accounts.

Google Ads reduced visibility for search terms in September 2020. Learn how to find the missing search terms in Google Analytics.

One PPC strategist shares his opinion regarding Google's latest search terms update and what he is doing to prevent wasted spend resulting from this update.

In this blog, one PPC expert walks through Google Ads and Analytics conv. discrepancy scenarios and how the Google Attribution beta (within GA) can help.

Affinity audiences are now available for Google search campaigns. This post discusses the reasons to add them and best practices when doing so.

Review your current bidding strategy options in Google Ads and how best to use each method.

In this post, we dive into the latest version of Google Ads' Reach Planner as if we had never used it before and were creating a brand new media plan.