One thing is certain about digital marketing: it is ever-changing and it's constantly putting us on new quests to find effective and innovative solutions. This is exactly why we are so passionate about this industry! Eight years of practice have helped us perfect the ideal conference formula to find the balance between learning and unwinding. From January 31st to … [Read more...] about 10 Key Trainings You’ll Only Find at Hero Conf Austin 2022
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Five Tips on How to Retarget iOS Users Who Opted-Out From Tracking
On April 26, 2021, the iOS 14 update launched and introduced a push notification that prompts users to either allow or deny apps to track their activity. According to a report by Flurry, during the first two weeks after the launch, 96% of US users chose to opt-out from tracking when prompted. Globally, the number is 88%. PPC advertisers are heavily reliant on tracking and … [Read more...] about Five Tips on How to Retarget iOS Users Who Opted-Out From Tracking
Creative Strategy, Ad Sequencing, and the move to Consolidation within YouTube Advertising
YouTube is the premier online destination for video consumption, but also an important piece of any advertiser’s strategy. The year-on-year growth rate of YouTube users between 2016 and 2021 was drastic. 2016 experienced a 13% growth rate, while in 2021, it amounted to 4.9%. This year, there are approximately 1.86 billion YouTube users worldwide, up from 1.47 billion in 2017. … [Read more...] about Creative Strategy, Ad Sequencing, and the move to Consolidation within YouTube Advertising
Five Best PPC Advertising Strategies in 2021
Source Being one of the fastest ways for drawing new visitors to a website, PPC marketing is also one of the most powerful tools for attracting a target audience and business development. Although it goes hand in hand with SEO marketing, the main difference is that it is not organic but paid. Therefore, it brings results almost instantly. PPC marketing is an integral part … [Read more...] about Five Best PPC Advertising Strategies in 2021
How is Artificial Intelligence Transforming the Social Media Marketing Field?
Artificial Intelligence in social media is more prevalent in our daily lives than many people realize. Don’t believe us? Take a look at the book recommendations on your Kindle app, the voice assistants on your smartphone, or the person you chatted with for a complaint on an e-commerce site. AI was behind them all. It’s no secret that social media platforms use Ai … [Read more...] about How is Artificial Intelligence Transforming the Social Media Marketing Field?
Top Coding Skills You Should Develop as a PPC Specialist in 2021 and Beyond
PPC ads are extremely important for any online and offline business. For this reason, PPC specialists need to work on creating campaigns that do not only stand out from the crowd but also convert. By learning how to code, you can optimize your campaigns and landing pages to do just that. So here, we’ll talk about how knowing different programming languages can make you … [Read more...] about Top Coding Skills You Should Develop as a PPC Specialist in 2021 and Beyond
Past, Present, and Future: Social recommendations for the Festive Season
Two elements, supply, and demand determine CPM and CPA on Facebook. Brainlabs Global VP of Social, Ofir Halfon, has completed an extensive analysis of the UK and US market for multiple verticals and compiled recommendations to help you prepare for the holiday season. If you’d like to see even more ideas and industry news, we recommend checking out the Clicks & Mortar - … [Read more...] about Past, Present, and Future: Social recommendations for the Festive Season
Five Optimization Score Recommendations to Look For
Ever since Google first rolled out its Optimization Score tool in 2018, we have seen more and more emphasis placed on maintaining a high Optimization Score within accounts, and we expect this trend to continue in the future. Some of these insights are almost always helpful – even the best-managed accounts will have errors occur occasionally. Checking the … [Read more...] about Five Optimization Score Recommendations to Look For
Creating Impactful Marketing With SA360 & DV360
In the world of digital marketing, you may have heard about SA360/DV360 and have at least a basic understanding of the tools. Though, one of the biggest questions advertisers or clients have when onboarding a new tool is how it will impact their business and is it worth the investment? As a reminder, SA360 & DV360 are part of the Google Marketing Platform stack … [Read more...] about Creating Impactful Marketing With SA360 & DV360
Real-Time Bidding and How it is Transforming Digital Marketing
Real-time bidding (RTB) has been gaining traction as programmatic advertising gains momentum. In fact, most ad tech platforms today have enabled RTB. It is, therefore, important that digital marketers understand what it is and how they can use it to improve their marketing endeavors. To understand RTB, let’s start with exploring the first-generation exchange model. In this … [Read more...] about Real-Time Bidding and How it is Transforming Digital Marketing
Architectural Audits and What’s Costing Your Site Conversions
As the world continues to embrace digital transformation, for most brands, online platforms are their main port of call for interacting with customers and making sales, especially for those smaller brands that do not have a large physical presence. Throughout the pandemic, as brick and mortar stores have been forced to temporarily close their doors, online sales have … [Read more...] about Architectural Audits and What’s Costing Your Site Conversions
How to Perform Content Gap Analysis for Your Brand
A content gap analysis can help you identify the kind of content you need to produce or update that potential customers would find useful. The review is most often done as part of an SEO audit, but you can do a content gap analysis for email marketing and social media. This succinct four-step guide will provide you with a framework for conducting a content gap analysis. Read … [Read more...] about How to Perform Content Gap Analysis for Your Brand
