Have you ever wondered what other agencies are prioritizing over the next half year and where they want to improve the most? You don’t often get a scoop of your competitors’ strategic priorities, but today you do! As a technology services provider for digital marketing agencies, we do market research in regular intervals to make sure our training and hiring are aligned … [Read more...] about What strategic moves are agency leaders making in 2021/22?
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From Beginner to Beginner: How to Best Manage your Marketing Budget
As someone who is soon going to be handed an account to lead for the first time in their digital marketing career, one of the things that must feel the most universally daunting is handling the budget that comes with it. Of course, it’s important to be able to maximize the marketing potential for any account but, how can one use the data provided overtime to figure out where to … [Read more...] about From Beginner to Beginner: How to Best Manage your Marketing Budget
For The Love Of Sitelinks
In PPC, we can do some pretty amazing things to help ensure a brand’s message is being heard by its audiences. Extensions are in fact, one of the tools Google equips digital marketers with to do so. We have image extensions that display product visuals and also price extensions that are used a bunch when sharing price points with relevant users, but another heavyweight … [Read more...] about For The Love Of Sitelinks
8 Key PPC Marketing Metrics to track in 2021
One of the primary benefits of PPC campaigns is the massive amount of data they provide. This is your key to a better understanding of your campaign, target audience, customer satisfaction, success and failures, and more to hone your next approach! With so much information at your disposal, and many different PPC trends to consider, which PPC metrics are the best to use, and … [Read more...] about 8 Key PPC Marketing Metrics to track in 2021
Do you want to become a PPC Hero?
There's something exceptional about the beginning of a new journey. The thought alone of “Starting a New Chapter” fills us up with enthusiasm, warm feelings of hope, ideas, and goals. But, undeniably, the sweetest part of all this is the “Completion Vision”, where we see ourselves at the end, as transformed individuals, as more experienced professionals, as successful … [Read more...] about Do you want to become a PPC Hero?
Facebook Ad Sets Optimization: 5 Crucial Tips For Maximum ROI
Even though all the teens seem to be living their best lives on TikTok, Facebook is still very far from dead and over. The platform reaches 59% of the world’s population, and is the third most-visited website in the world. As such, it can certainly be leveraged for brand growth in a number of ways: paid advertising being one of the most lucrative ones. Let’s … [Read more...] about Facebook Ad Sets Optimization: 5 Crucial Tips For Maximum ROI
5 Ways Cross-selling Adds Value for You & Your Clients
Let’s be honest. PPC management at its most basic level isn’t rocket science. You give the platform a budget and they will spend it. Clients could do the work. But there’s a simple reason why clients choose to pay a PPC professional to do it for them...your brain. Inside your head is a network of knowledge and experience that can’t be replicated. You don’t just manage … [Read more...] about 5 Ways Cross-selling Adds Value for You & Your Clients
4 Versatile Conversion Rate Optimization Strategies to Supercharge Your Marketing Strategy
Conversion Rate Optimization, also known as CRO, is a crucial practice you should keep in mind when creating promotional content nowadays - whether you're building a landing page, making an explainer video, blog post tutorial, or anything else in between! Now, a conversion occurs every time your website or online content accomplishes the goal it’s made for, whether it’s … [Read more...] about 4 Versatile Conversion Rate Optimization Strategies to Supercharge Your Marketing Strategy
Top 5 Tips for a Search Audience Strategy in 2021
One of the most common mistakes seen across search accounts whilst conducting audits is that a large portion of accounts have a low number of audiences applied to their campaigns, often only applying high-performance audiences. Frequently the logic behind this is that search is intent-driven rather than audience-driven, so audiences aren’t given the attention they require. … [Read more...] about Top 5 Tips for a Search Audience Strategy in 2021
How To Combine The Best Amazon PPC & SEO Strategies
Almost half of the users are not willing to go beyond page two of Amazon’s search results. Besides, some of them often end up buying the top item cataloged on the site’s results page. SEO and PPC are the two reinforced blocks each website marketing mode should have as its foundation. If you are dreaming to enhance sales and magnify your eCommerce, combining SEO and PPC is one … [Read more...] about How To Combine The Best Amazon PPC & SEO Strategies
Don’t Be Blinded By The Ad Strength: An Experiment On The Impact Of Ad Strength
Now that Responsive Search Ads (RSAs) have become the default ad type, ad strength is becoming more important. Therefore, we set up an experiment to understand the influence of this metric on performance. Surprisingly, the results revealed that ad strength is actually less important than you might think. No correlation between quality score and ad strength At first, … [Read more...] about Don’t Be Blinded By The Ad Strength: An Experiment On The Impact Of Ad Strength
Three Social Media Platforms To Invest In (Other Than Facebook)
For the last few years, we have seen a huge uptake in the growth of advertisers using social media platforms as key pillars in their advertising strategies, with Facebook being the dominant platform in the field. We want to broaden our approach and reach new untapped audiences in fun and innovative ways by expanding into new platforms that we believe should be included in your … [Read more...] about Three Social Media Platforms To Invest In (Other Than Facebook)
