Check out PPC Hero’s Ultimate Guide to How to Detect Click Fraud I was working in the office late one night when my eyes beheld an eerie sight. For a monster from my account began to rise and suddenly, to my surprise… He did not do any kind of monster-themed dance, because he was a bot spending my ad budget on fraudulent clicks. If click fraud has happened to you, you … [Read more...] about Click & Bot Fraud: The Spookiest Specters of PPC
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[Hero Academy Video] What You Need to Know About Naming Conventions
There’s a lot of complexity in running paid ads, so it's easy to let something more simple – like naming your campaigns – fall to the bottom of your to-do list. However, investing the time and energy upfront to build a consistent campaign naming convention will pay off over the long run. Not only does it make your campaigns more organized, but it allows you to pull reports more … [Read more...] about [Hero Academy Video] What You Need to Know About Naming Conventions
[Hero Academy Video] How to Pull a Search Query Report in Under 10 Minutes
Search Query Reports (SQRs) can be overwhelming, but they are a really important tool for your paid media campaigns. You should be using them to do regular checkups on your account and to help eliminate irregular traffic. They are especially important if you have limited spend for your accounts or are worried that you have cross-pollination in your account. Plus there are many … [Read more...] about [Hero Academy Video] How to Pull a Search Query Report in Under 10 Minutes
Facebook Targeting: Lookalikes vs. Your Intuition
Ever since Facebook first launched its advertising platform, being able to target users based on demographics, interests, etc. was one of its key strengths over Google. Over time through politics, privacy issues, and countless other items, Facebook has pulled many of those interesting targeting categories away. With the prioritization of campaign-level budgets, we're able … [Read more...] about Facebook Targeting: Lookalikes vs. Your Intuition
Advanced Training To Beat Your Competition
Even experts need additional training to stay ahead of the game in the fast-paced PPC industry. That's why we offer several advanced training sessions for the more seasoned digital marketer at Hero Conf. Here are three sessions at Hero Conf London, October 21-22, that will catapult your paid media efforts beyond your competition. Integrated Marketing: How to Achieve … [Read more...] about Advanced Training To Beat Your Competition
Index Match: The Better Alternative to Vlookup
VLOOKUP is one of those functions that make Excel great. Although many may not find it intuitive at first, it soon becomes second nature and indispensable. Some even find is life-changing. VLOOKUP has its issues though, for one, it only reads from left to right. If you need to look up a value to the left of a reference column, you’ll have to rearrange your worksheet to use the … [Read more...] about Index Match: The Better Alternative to Vlookup
Predictions for Online Marketplaces in 2020
Shoppers and merchants alike are flocking to online marketplaces for everything from groceries to cars. We expect this trend to continue into 2020 and beyond. This webinar will bring you the latest updates on the major players like Google Shopping and Amazon, as well as some lesser-known (but highly effective) platforms like Verizon Media and Pinterest. We’ll even be sharing … [Read more...] about Predictions for Online Marketplaces in 2020
[Hero Academy Video] Overview of Frequency Capping
At one point or another, we all have browsed the internet, Facebook, or any other online source and have been pelted with digital advertisements whether we wanted them or not. Most of us have been hit with certain ads so many times that we become numb to the company serving those ads. This is where frequency capping comes in. Ad frequency is the number of times your … [Read more...] about [Hero Academy Video] Overview of Frequency Capping
Paid Search Marketing: What To Consider
IMO, one of the best advantages of PPC marketing is the ability to analyze the online behavior of your target audience and quickly expand your reach to generate revenue for your business. Pay-Per-Click ad campaigns are a great way to optimize branding exposure and implement seasonal marketing strategies. If you are thinking of starting a pay-per-click ad campaign, here are some … [Read more...] about Paid Search Marketing: What To Consider
[Hero Academy Video] How to Turn Ad Copy Brainstorming Into a Science
Writing ad copy isn’t the most thrilling thing to do. While almost any ad copy you write will be ok and do ok, that’s not what you want to settle for. Great ad copy will not only help you stand out amongst your competitors, but will get you the performance you’re looking for out of your paid search campaigns. In this new, short video on Hero Academy, the Senior Manager … [Read more...] about [Hero Academy Video] How to Turn Ad Copy Brainstorming Into a Science
Data Studio Showdown: Dashboards vs Reports
You work hard all month to get your clients great paid search results. What’s the best way to help them understand - and appreciate - the performance you’re driving? Whether you need a “hands-off” automated dashboard solution, or a curated, high-impact report, you can build it with Data Studio, Google’s data visualization platform. While Data Studio does not distinguish … [Read more...] about Data Studio Showdown: Dashboards vs Reports
Ogilvy + PPC = Heroic Results
Ogilvy has helped build some of the most valuable brands in the world – IBM, Dove, IKEA and Coke Zero to name a few – and this year, Ogilvy and PPC collide at Hero Conf London, 21-22 October. Vice Chairman, Rory Sutherland, and Senior Consultant, Andrew Van Aken, are taking the Hero Conf stage to share best practices learned from years of experience in the business of … [Read more...] about Ogilvy + PPC = Heroic Results
