Earlier this week our friends over at Wordstream launched their new and updated AdWords Grader Plus and we thought we'd take a look at what's changed. For those of you interested in our previous thoughts on the grader Eric wrote a review of Wordstream's AdWords Grader back in November 2012. What does the AdWords Grader do? A quick recap for those of you not wanting to read … [Read more...] about PPC Hero Reviews Wordstream’s AdWords Grader Plus
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The 10 Common Remarketing Mistakes That Will Haunt You
Remarketing allows you to follow users who've previously visited your website as they browse the Web. We’re going to take look at a few ways to maximize your remarketing campaigns, as well as a few common mistakes to avoid. There are 3 types of Remarketing to take into account in Google Adwords: 1. Remarketing for the Display Network: Shows ads to your site visitors as they … [Read more...] about The 10 Common Remarketing Mistakes That Will Haunt You
Facebook Sponsored Stories Sail Into The Sunset
Facebook recently mentioned here on their road map that Sponsored Stories will be sunsetted as of April 9th, 2014. The writing was on the walls in June when Facebook mentioned they would be focusing on Social Context for all Facebook ads in the coming months and that would make the popular Sponsored Stories redundant. A recent class action lawsuit probably didn’t help keep the … [Read more...] about Facebook Sponsored Stories Sail Into The Sunset
Targeting Your Mispeeled Search Temrs
Misspellings and typos are part of this wonderful and mysterious world of technology in which we live. Hurriedly typing in a search query while simultaneously performing six other tasks or trying to get your huge thumbs to accurately convey your message on your new phone’s tiny screen, it’s a common problem. In creating a PPC campaign based on those searches, it is only natural … [Read more...] about Targeting Your Mispeeled Search Temrs
Is Your PPC Account Running On Autopilot?
Quite frequently over the last few months, I’ve had conversations with either prospective clients or account managers from other agencies who have expressed the same concern/issue – “I’m worried the account has gone stagnant.” My first response is always to refrain from assuming the worst, as it’s actually a little difficult (in my very humble opinion) these days to set it and … [Read more...] about Is Your PPC Account Running On Autopilot?
The Dangers Of Remarketing Sensitive Products
While Remarketing is all the buzz in PPC, It’s not always rainbows & lollipops when it comes to Remarketing sensitive products. There are many dangers lurking out there including policy caveats and approval issues that could jeopardize your campaign’s success. Below we will cover what Google considers a sensitive category, what ads are allowed/prohibited and what … [Read more...] about The Dangers Of Remarketing Sensitive Products
Happy New Year from PPC Hero!
Here we are, once again, at a content marketer's favorite time of year: The end of it! It's a wonderful time that allows us to reflect, look ahead, and create surprisingly compelling listicles about things like "Our Best Posts of The Year" (as well as being mentioned in other people's Best Posts of The Year). In short: We love it. And we hope you do too. And, as we often do … [Read more...] about Happy New Year from PPC Hero!
The Top 10 PPC Hero Posts of 2013
2013 was kind of crazy. With the introduction of Google's Enhanced Campaigns, the continued ascendance of Google Shopping/PLAs as an all-important factor in today's digital strategy, and a steady stream of new features implemented across Google/Bing/who knows where else, we had plenty to talk about all year long. Luckily for us, more than a few of you out there were interested … [Read more...] about The Top 10 PPC Hero Posts of 2013
What Makes A Great PPC Bidding Strategy?
For this month’s series, we’re providing a little bit of perspective on the hectic events of 2013. As we've left Enhanced Campaigns pretty well covered this year, this week we’ll be dedicating our time to some of the other (non-Enhanced Campaigns) initiatives, tactics, strategies, and features that we used to excel in 2013 here at PPC Hero. ---------- When you boil paid … [Read more...] about What Makes A Great PPC Bidding Strategy?
Why You Have To Get Used To Universal Analytics
For this month’s series, we’re providing a little bit of perspective on the hectic events of 2013. As we’ve left Enhanced Campaigns pretty well covered this year, this week we’ll be dedicating our time to some of the other (non-Enhanced Campaigns) initiatives, tactics, strategies, and features that we used to excel in 2013 here at PPC Hero. After Eric's coverage of AdWords … [Read more...] about Why You Have To Get Used To Universal Analytics
7 CRO Lessons Learned in 2013
For this month’s series, we’re providing a little bit of perspective on the hectic events of 2013. As we’ve left Enhanced Campaigns pretty well covered this year, this week we’ll be dedicating our time to some of the other (non-Enhanced Campaigns) initiatives, tactics, strategies, and features that we used to excel in 2013 here at PPC Hero. As Eric explained yesterday, … [Read more...] about 7 CRO Lessons Learned in 2013
The 15 Ad Networks to Use Instead of AdWords
For a newer article on this topic visit: 10 Alternatives To Google And Facebook Ads For this month's series, we're providing a little bit of perspective on the hectic events of 2013. As we've left Enhanced Campaigns pretty well covered this year, this week we'll be dedicating our time to some of the other (non-Enhanced Campaigns) initiatives, tactics, strategies, and … [Read more...] about The 15 Ad Networks to Use Instead of AdWords
