So much of the attention in digital advertising goes to what happens before the click: Optimizing bids and timing, ad testing, and beyond. But one of the most valuable ways to spend your time is by optimizing what a user sees and does at the end of their click journey–making sure your landing page is engaging and relevant, and creating a cohesive message from your ad to the eventual conversion. It’s called Conversion Rate Optimization, and you ignore it at your own peril.
That’s exactly why we put together tons of CRO guides and goodies in our most recent collection of tools. We’ve included a webinar presentation, THREE guides full of tips and tactics, a checklist and free access to a web optimization app in this toolkit, all dedicated to helping you get better and more predictable conversions.
Conversion Rate Optimization can be a mysterious art to some, but we wanted to at least provide a roadmap to take most of the guessing out of the equation. This is one of our most robust toolkits, all free to download right here, right now.
The toolkit contains:
- 12 Easy Tricks to Increase Your Conversion Rate
Get fast, actionable advice from this free guide dedicated to instant CRO success.
- 53 Conversion Rate Optimization Tips
Never run out of things to try with this extensive list of optimization tips.
- A Webinar Recording of Our Live Landing Page Critique
Learn what works and what doesn’t by seeing real landing pages critiqued by our CRO expert.
- A Checklist for Creating the Perfect Landing Page for Google AdWords
Make sure you’re not forgetting anything with this handy reference list full of optimizations ideal for AdWords campaigns.
- FREE Access to A Landing Page and Lead Gen Tool
Make the most of a free landing page optimization tool provided by our partners at Wordstream.
Sound worth your while? It did to us as well. Download the CRO toolkit and leave (most of) your questions behind.
Browse By Category
The PPC Newsflash: Take Advantage of the New Google Text Ad Changes
In this podcast, Hanapin experts Matt Umbro and Jeff Allen discuss the new Google Ads update, how it will affect the PPC industry, and give you ways you can take advantage of this extra ad space.
LinkedIn Ads: How Videos are Performing
LinkedIn’s release of video ads gives advertisers an opportunity to test the informational power of video in a B2B focused environment.
Amazon Updates Seller Central & AMS Campaign Manager Features
Amazon is back at it again with more updates to the campaign manager on both the Seller Central advertising platform and Vendor Central AMS platform.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
The PPC Newsflash: Exclude Your Ads from Mobile Apps in the GDN
When we heard the news about the targeting changes, our analysts got to work...and we have a solution!
The Missing Ingredient to Your PPC Strategy: Non-Branded Campaigns
Learn how to employ a non-branded campaign strategy that will increase traffic, capture new customers, and beat the competition.
Is AI the Secret to Google Ads Success?
Stay in the running with your competitors on Google Ads, but don't stop there! Conquer them!
Load More »