Today's post comes from PPC Hero Ally Aleh Barysevich. Aleh is Marketing Director at Link-Assistant.com, the maker of SEO and social media software. The company’s flagship products include SEO PowerSuite and BuzzBundle. You can catch him on his Google+ here. -- How do you decide on splitting the budget between SEO and PPC? It’s not rare that some site owners have fixed … [Read more...] about How to split your budget between SEO and PPC [Case Study]
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3 Ways To Grow Your Display Efforts
There’s money to be had on the Internet and we want all of it. In this month’s series, PPC Hero will be talking about ways to grow your account to increase its reach while maximizing profits. We can’t have it all, but we can try and try to get ever more of it. 1.) Display Planner for Contextual Targeting Contextual targeting has come a long way, baby. We now have keyword by … [Read more...] about 3 Ways To Grow Your Display Efforts
Growing Your PPC Account Budget the Smart Way
There’s money to be had on the Internet and we want all of it. In this month’s series, PPC Hero will be talking about ways to grow your account to increase its reach while maximizing profits. We can’t have it all, but we can try and try to get ever more of it. So far in this series we’ve discussed utilizing betas and keyword research to expand and grow your paid search … [Read more...] about Growing Your PPC Account Budget the Smart Way
Using the Ever-Mysterious Beta to Grow Your Account
There’s money to be had on the Internet and we want all of it. In this month’s series, PPC Hero will be talking about ways to grow your account to increase its reach while maximizing profits. We can’t have it all, but we can try and try to get ever more of it. As Star Trek tells us, space is the final frontier. As working in AdWords and BingAds tells us, betas are the final … [Read more...] about Using the Ever-Mysterious Beta to Grow Your Account
Use Many-Per-Click Conversions With CPA Bidding
Are you using the Conversion Optimizer in your Google AdWords account at the moment? It should be a really awesome tool that leads to much more efficient bid management, however it has always had one major drawback - only allowing me to set my target CPA on a one-per-click basis (one user can only ever cause one conversion). This is fine for lead generation accounts but kind of … [Read more...] about Use Many-Per-Click Conversions With CPA Bidding
4 Keyword Research Tips To Grow Your Account
There’s money to be had on the Internet and we want all of it. In this month’s series, PPC Hero will be talking about ways to grow your account to increase its reach while maximizing profits. We can’t have it all, but we can try and try to get ever more of it. Account expansion can be a tricky business. That's why this week, we're all about teaching you some of the ways you … [Read more...] about 4 Keyword Research Tips To Grow Your Account
Worlds Colliding: Mobile Browsing Seriously Impacts Brick and Mortar Shopping
Google just released a serious bit of research about mobile browsing. What else is new, right? Except this hunk-a-burin' insight is strictly focused on mobile-meets-retail shopping habits, and their findings have the power to deliver legitimate value for your mobile ad strategy. The key takeaway? A vast majority of smartphone users use their phones to help them shop in … [Read more...] about Worlds Colliding: Mobile Browsing Seriously Impacts Brick and Mortar Shopping
How To Use Excel Solver To Optimize Your Campaign Budgets
One of the problems I had been having this month came down to the issue of optimally efficient budget allocation. For some of you out there, this won't be something you'll ever have to worry about, but for a couple of my accounts, we have to maintain a rigid budget that we can't go over. With lots of lost impression share out there, one of the easiest ways to let computers rule … [Read more...] about How To Use Excel Solver To Optimize Your Campaign Budgets
The Upgrade Center for Enhanced Campaigns: A Step-by-Step Guide
Now that the mega-buzz of so many Enhanced Campaign features has subsided, you’ve migrated all of your accounts to Enhanced Status, right? Maybe not? It’s possible some of you out there are a wee bit apprehensive about all the unknowns you’ll be facing and, for that reason, you have put it off. If that's the case, you're in luck. We PPC Heroes were the first to dash into the … [Read more...] about The Upgrade Center for Enhanced Campaigns: A Step-by-Step Guide
Frequency Capping with Confidence on the Display Network
Google offers a really great report on the Dimensions tab that shows you how your display ads perform depending on how many times a user has seen them. We've talked about the report before (along with how great it is), but by taking an extra step you can be confident with wherever you end up capping your frequency. There's nothing better than using data to make your … [Read more...] about Frequency Capping with Confidence on the Display Network
PPC Gone Viral – Turn A Big News Story Into PPC Success
I believe that every PPC marketer has come across some strange search queries before that either made you laugh or just shake your head in disbelief. Here are just a few of weird search queries that we have shared with you before. I dare say that search marketers come across these types of terms on a daily basis and they definitely need to be addressed for the sake of your … [Read more...] about PPC Gone Viral – Turn A Big News Story Into PPC Success
Ad Copy Clean Up – What to Get Rid of & What to Keep
The unending wisdom of Martha Stewart tells us that “there are few rites of spring more satisfying than the annual clean.” In that spirit, PPC Hero’s April series will cover some aspects of your accounts that are worth a good cleaning. Structure, ads, negatives and more will all be covered. I just recently took a couple of days to go through my own closets and drawers at … [Read more...] about Ad Copy Clean Up – What to Get Rid of & What to Keep
