Frequency Capping with Confidence on the Display Network
Google offers a really great report on the Dimensions tab that shows you how your display ads perform depending on how many times a user has seen them. We’ve talked about the report before (along with how great it is), but by taking an extra step you can be confident with wherever you end up capping your frequency. There’s nothing better than using data to make your decisions. (There are probably better things, like ice cream or Chopped, but you get the idea.) I talked about this report at Hero Conf this year, and it was so much fun that I wanted to spread the love even further.
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The Advertising Principles That Guide Facebook's Decisions
Facebook highlights the advertising principles that guide their decision making in response to recent events.
Smart Ways to Get More Marketing Budget and Better Tools
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The Hero Conf Difference
Of the 50+ search and social conferences you can choose from, we're here to show you why Hero Conf is a can't miss event for busy digital marketers like you.
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