The unending wisdom of Martha Stewart tells us that “there are few rites of spring more satisfying than the annual clean.” In that spirit, PPC Hero’s April series will cover some aspects of your accounts that are worth a good cleaning. Structure, ads, negatives and more will all be covered. In the busy world of PPC Accounts, taking a few minutes out to dive into Bing can … [Read more...] about Spr’Bing Cleaning: 7 Simple Steps For Your Bing Accounts
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PLAs on Smartphones: Enhanced Campaigns Impact
Today's Post is from PPC Hero Ally Alexander Dao. Alexander is a Senior Manager at DataPop.com. You can follow him @the_dao_jones. -- Google just announced that PLAs will begin showing on mobile devices globally. If you upgrade to enhanced campaigns, your products will automatically be eligible to display for Smartphones. Keep in mind that since smartphones by nature … [Read more...] about PLAs on Smartphones: Enhanced Campaigns Impact
How To Create Customer Profiles For Your Facebook Ad Campaigns
What is a customer profile? Police are notorious for creating profiles. They put these together to help others know what to look for when hunting down a criminal. We're not going to be hunting down criminals today, but we will be talking about how to create a customer profile. We will use these when we start our facebook advertising campaigns. Let's pick an affiliate product … [Read more...] about How To Create Customer Profiles For Your Facebook Ad Campaigns
Bing Helps You Improve How You Match Your SQRs
Bing has decided to bring another analysis tool to the table this month. PPC Heroes love anything that makes the path between us and extreme optimization as short as possible. The most recent features applies to Search Query Reports We know that SQRs are great resources for finding keyword expansion leads (not to mention hilarious and bizarre queries!). You may find that … [Read more...] about Bing Helps You Improve How You Match Your SQRs
Great Stuff You Missed From Hero Conf
I don't know about you, but I'm still in recovery mode from Hero Conf 2013. It's taken me roughly a week to collect my thoughts, but I'm finally ready to share some of the highlights I experienced on the front lines down in Austin, Texas this year. Blame it on the need to catch up on all of my accounts, blame it on the twenty hours of travel last Wednesday, or just blame me … [Read more...] about Great Stuff You Missed From Hero Conf
Case Study: Boosting Display Campaign Traffic Quality
Last week PPC Hero's own Eric Couch detailed how to make display campaigns with higher quality traffic using category exclusions. On the back of his post I thought I'd set up a case study in one of my accounts and actually try to make higher quality display campaigns. How did I get on you ask? Read on... What I did: I won't rehash old ground with a complete run down of … [Read more...] about Case Study: Boosting Display Campaign Traffic Quality
The Five Biggest Moments from Hero Conf 2013
After all the planning and anticipation, it's hard to believe that Hero Conf 2013 is actually over. But now that we've had some time to relax (and recover), we thought it would be a good idea to take a step back and reflect on all of the awesomeness. As it turns out, getting more than 200 of the world's best PPC minds in the same room together can have some pretty impressive … [Read more...] about The Five Biggest Moments from Hero Conf 2013
The Power of Universal Analytics In the Palm of Your Hand
How many times have you been sifting through mounds of Google Analytics data and thought to yourself “I wish I could just pre-filter this data to include the stuff I really want?” If the answer is even once, you’ll like what Google’s bringing to the table this month. Universal Analytics is Google’s answer to our requests for a more customizable set of data to import and … [Read more...] about The Power of Universal Analytics In the Palm of Your Hand
Need Better Display Traffic? Use Site Category Exclusions!
There's a hidden side to the Display Network that we don't often talk about. Contextual Keywords, Topics, Placements, and Interest Categories are all common Display Network tricks these days. However, you probably aren't aware of your other option when it comes to maximizing your Display ROI. Hidden away in the bottom of the Display Network tab lies the Exclusions interface. … [Read more...] about Need Better Display Traffic? Use Site Category Exclusions!
Search Marketing Madness Final Four Announced!
Regional champs have been named in this year's search marketing madness. Before the intense rivalries can heat up, we want to take a moment to congratulate each of the winners! PPC Software Regional Champ Acquisio From their website: The world’s leading Performance Media Platform, Acquisio helps marketers buy, track, manage, optimize, and report on media across all … [Read more...] about Search Marketing Madness Final Four Announced!
Watch Out for Runaway Bids
Two weeks ago I had an alarming discovery in an account. Based on the geo-targets, day-parting and device based bid multipliers I had turned 300,000 keywords in to 7.4 million UNIQUE bids. The reason, as many in the PPC world know by now, is the multiplied affect of bid multipliers. The math is pretty straight forward. You take the number of bid multipliers for location … [Read more...] about Watch Out for Runaway Bids
Heroview: An In-depth Look At Remarketing
On last week's Heroview we had Cassie Oumedian (@Cass_Oumedian) on to chat in-depth about remarketing. Cassie is an Account Manager with Hanapin Marketing with over four years of online marketing experience combined with a background of ten years of traditional marketing. Cassie has worked with a variety of business-to-business and business-to-consumer verticals in ecommerce … [Read more...] about Heroview: An In-depth Look At Remarketing
