Hero Academy is Hanapin's newest initiative featuring short and basic how-tos on paid advertising in a variety of platforms. Current topics include the basics of Google Ads, Microsoft Ads, Facebook, Quora, Excel, + more. AND NOW, we've released 2 BRAND NEW videos! Along with videos that show you the basics of getting started in different platforms, Hero Academy will … [Read more...] about New Releases on Hero Academy! Starting Pinterest & Apple Search Ads
Search Results for: Google Ads
Robust Reporting with Google Sheets Query Function
As you work with spreadsheets you pick up formulas, tricks, and formatting lessons to make reporting easier. I often see users get stuck when it comes to combining these pieces into a complete report. We recently onboarded a client and needed to replicate one of their old reports. Most of the report created manually, updating a row at a time, every day. This is not a … [Read more...] about Robust Reporting with Google Sheets Query Function
Mobile Ads Make Cents: Get More From Mobile Ads
According to this report, most people spend more than 4 hours a day on their smartphones. Our phones help us stay connected to our relatives and friends and they make for a better way to shop online. If you’re like the rest of us, you probably enjoy mobile shopping because of how fast and easy it can be. Have you ever noticed how some ads will conveniently place a call when you … [Read more...] about Mobile Ads Make Cents: Get More From Mobile Ads
Facebook Ads And Fair Housing – Are You Compliant?
Facebook Unrolls New Targeting Limitations For Special Categories As digital advertisers, we have become acutely aware of the advertising platforms' policies. Whether we’ve done our due diligence and learned these policies on our own or we were forced to learn them when we received that “disapproval” message from the platform. Either way, we ultimately abide by Google, Bing, … [Read more...] about Facebook Ads And Fair Housing – Are You Compliant?
Actionable Takeaways on Amazon Ads, Pinterest, CRO and More
Become a better digital marketer with real-world advice, PPC best practices, and a healthy to-do list after leaving Hero Conf London, 21-22 October at etc.venues St. Paul's. This year's program is well on it's way to becoming our largest UK event yet, and there is no better time than now to convince your boss to attend. Leave Hero Conf knowing your training spent with us was … [Read more...] about Actionable Takeaways on Amazon Ads, Pinterest, CRO and More
YouTube Lead Form Ads for PPC: What You Need to Know Before Getting Started
Hello PPC nerds & nerdettes! In this post, I will be talking about YouTube strategy, but more specifically, I will be talking about turning prospects into customers with TrueView for Action Lead Form Ads. I’ll cover what you need to know about YouTube Lead Form Ads before you start putting forth time and energy into an endeavor such as this. Before I begin, if you’re … [Read more...] about YouTube Lead Form Ads for PPC: What You Need to Know Before Getting Started
Highlights From Google’s Keyword Planner Update
Whether you are building out your first campaigns for an account or making optimizations to one you have managed for years, the Google Keyword Planner is a great tool for every digital marketer to have in their back pocket. I have always found that when working on any Google Ads account, any tool that allows me to gain insight into the audience I am targeting is a great one. I … [Read more...] about Highlights From Google’s Keyword Planner Update
“All I Want for Christmas is an Apple Editor”: Campaign Build and Bidding Tips for Apple Search Ads
Apple Search Ads is super useful. It’s unlike most app marketing platforms because of the level of control you can leverage with keyword targeting while maintaining ease of succinct messaging through screenshots and copy you apply on your app’s page. Conveniently, this is the only landing page and ad copy source that you will ever need, which is great because it’s the only … [Read more...] about “All I Want for Christmas is an Apple Editor”: Campaign Build and Bidding Tips for Apple Search Ads
The PPC Newsflash: Key Takeaways from Google Marketing Live
Didn’t get a chance to attend Google Marketing Live this year? We’ve got you covered! The highly anticipated event is currently announcing update after update in Google’s platform, and if you’re not on top of them, you’ll be left behind in the industry. But beyond just knowing the updates and what they are, lies the value of being able to debate with other marketers, develop … [Read more...] about The PPC Newsflash: Key Takeaways from Google Marketing Live
Utilizing Google’s Test My Site Tool to Improve Mobile Performance
Those of us managing paid media accounts might be neglecting strong insights which are available to improve our mobile sites. This is especially true when using Smart Bidding since device bidding is relatively hands-off compared to Manual CPC bidding. Google Ads updated their Test My Site tool earlier this year to include more custom recommendations for mobile site … [Read more...] about Utilizing Google’s Test My Site Tool to Improve Mobile Performance
Apply or Dismiss Automatic Google Ad Recommendations
Ever since Google rolled out the Optimization Score, all accounts are full of notifications and recommended changes that may improve your account score. These recommendations range from keyword suggestions, targeting changes, ad suggestions, and automated smart bidding strategies. Should you apply or dismiss these recommended changes? In an account, you might see a score like … [Read more...] about Apply or Dismiss Automatic Google Ad Recommendations
Google Recommendations: Are they Helping or Hurting my Paid Search Strategy?
Let’s face it. There are plenty of rabbit holes to dig into when going through your Google Ads account. Collecting data, recognizing the trends for optimization and other paid search strategy efforts often do not come as quickly as we’d like. The problem? As digital marketers, time is not always on our side. We are expected to bring in results in a timely manner but some … [Read more...] about Google Recommendations: Are they Helping or Hurting my Paid Search Strategy?
