Do you regularly use analytics to make decisions about account performance? If not you might want to become familiar as the analytics industry is growing and maturing. Garry Przyklenk of Search Engine Watch has written a post taking a look at the growing importance of web analytics in 2010. The goal of using analytics has shifted from spitting out reports with as much data as … [Read more...] about PPC News Roundup for December 31, 2010
Search Results for: Google Ads
PPC: A Review of 2010 & Our Expectations for 2011
As we near the end of the year, our team reflected on the changes seen in PPC, and put together the following recap of those with the biggest impact so far: Twitter Twitter has begun to reach out to companies who want to advertise on their social media platform via what are being called “promoted tweets.” Basically, a company or advertising agency can pay (based on a cost per … [Read more...] about PPC: A Review of 2010 & Our Expectations for 2011
PPC News Roundup for December 24, 2010
Incase you don’t already spend enough time on Facebook, the company is moving into having retail stores inside their Fan/Like Pages. If this move toward “social commerce” is successful it could turn Facebook’s hundreds of millions of users into online shoppers. Frank Reed of Marketing Pilgrim has written a post about his experience shopping at JCPenney via Facebook. His initial … [Read more...] about PPC News Roundup for December 24, 2010
Case Study: Improving Low Quality Score Accounts
Do you remember playing the game Telephone as a child? One person whispers a sentence into the ear of the person next to them, who whispers it to the person next to them and so on down the line, while trying to retain as much information of the message as possible. Inevitably, by the time the last person spoke the sentence aloud it barely resembled the original. I felt like … [Read more...] about Case Study: Improving Low Quality Score Accounts
Account Level Quality Score: What about it?
I recently had a situation arise that made me take a look at quality score beyond the keyword level. I needed to understand what changes at different levels could actually do to affect the performance of my account as a whole, beyond the mere assumption that everything will have an effect on everything. The need for this understanding stemmed from having campaigns within an … [Read more...] about Account Level Quality Score: What about it?
AdWords Ad Extensions: An Overview
If you’re not leveraging Google’s expanded ad formats, you may be missing out on valuable traffic and conversions. Especially for local businesses, businesses with several different products or services with their own landing pages, and e-commerce businesses, these extensions can add significant relevance (and likely value) to the relationship between a searcher and your ads. … [Read more...] about AdWords Ad Extensions: An Overview
PPC Last-Minute Holiday Promotions: Ad Text and Landing Page Best Practices
Last week, Jen discussed how to utilize Google’s Merchant Center to make your ecommerce PPC campaigns stand out this holiday season. Now that you have your product extensions and product listing ads set up, what else can you do in the closing days of the holiday season to really make your products and company stand out. With a few last-minute creative promotions in addition to … [Read more...] about PPC Last-Minute Holiday Promotions: Ad Text and Landing Page Best Practices
Stand Out From The Crowd By Utilizing Product Extensions and PLAs
As more consumers turn to the Internet for their holiday shopping, it’s important to be thinking about how to best stand out from the crowd. Google has created two features to help eCommerce sites promote their products using a data feed within a Google Merchant Center. By taking advantage of these new features your product images will show along with price, allowing customers … [Read more...] about Stand Out From The Crowd By Utilizing Product Extensions and PLAs
Our Greatest Hits for November 2010
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable articles from November. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips. This November, Jen’s insightful article on creating targeted ads in Facebook landed itself in first place, and for good reason! … [Read more...] about Our Greatest Hits for November 2010
6 Optimization Tips to Get Ready for the New Year
The turkey, stuffing and potatoes came and went and as the last of green bean casserole is finished, it is time to admit we are in full holiday mode. Halloween barely left us and the stores already had trees, lights and wrapping paper overflowing into the aisles, but there is something about the constant holly jolly music in all of the stores that really spells out ‘tis the … [Read more...] about 6 Optimization Tips to Get Ready for the New Year
Dynamic Landing Pages
As a common rule of thumb, all pay per click accounts should have landing pages specific to each theme, product, or service. The more specific a landing page is, the more likely it is that the visitor will convert. Think of it this way, the landing page is the hook on the end of your line. You can bait them with the ad text all day long, but if you can’t hook ‘em and … [Read more...] about Dynamic Landing Pages
PPC News Roundup for November 19, 2010
So the Yahoo to Microsoft transition is now complete and moving your accounts was a piece of cake, right? If you are experiencing difficulties transitioning your accounts, you need to read Ricky Poole’s acCenter blog on troubleshooting campaign performance questions. Poole presents a list of four of the more common adCenter issues and his solution to each. He also provides … [Read more...] about PPC News Roundup for November 19, 2010
