Optimizing bids can be the bane of many PPC’ers. We use bid sheets, formulas, macros, and other fun strategies to ensure we are winning the auction and garnering conversions. Wouldn’t it be awesome if we could set up our AdWords campaigns to automatically optimize for conversions or a conversion value without having to do manual adjustments? That is what Google is attempting to … [Read more...] about Google Releases New Maximize Conversions Smart Bidding Strategy
Search Results for: Google Ads
Bing Ads Releases New Audience Features
Finding your ideal audience is the end of the rainbow for digital marketers. The more we can know about the users behind the screen, the better we can customize our messaging and capture their interest in our brands and their dollars. We’re always trying to reach our best customers and last week, Bing announced two new open betas to help us do just that: In-Market Audiences and … [Read more...] about Bing Ads Releases New Audience Features
Why I’m Excited For The New Google Attribution
You may or may not have read my post last year about how to use AdWords attribution models, but Google is stepping up their already impressive reporting game and combining their reporting tools to give you one solid platform that incorporates Analytics, AdWords, and DoubleClick. If you own a PPC strategy for your client or company, chances are you use more than one channel … [Read more...] about Why I’m Excited For The New Google Attribution
How To View Bing Spend In Google Analytics
Using Google Analytics data to track performance and find optimization opportunities is crucial for successful PPC campaigns. Getting Bing data to import into GA is simple with Bing’s auto-tagging. Bing campaign spend, however, does not automatically import into GA. If you are using cost per conversion or ROAS data to analyze performance in GA, you’ll need to get the spend data … [Read more...] about How To View Bing Spend In Google Analytics
Bing Ads Expanded Device Targeting Just Got Better
Late last year, Bing Ads announced an update to device targeting by adding desktop as a new option, broadening bid modifier ranges, and allowing complete opt-out for tablet. Those big changes were rolled out global to everyone just in time to finish out the holiday season. We all know with the magnitude of changes that some slip by. Have you been taking advantage of the … [Read more...] about Bing Ads Expanded Device Targeting Just Got Better
Guide to URL Tracking In Google Analytics
8/12/2020 What is URL Tracking? URL tracking is the process of adding unique identifiers to your final URLs. If you aren’t tagging your URLs for tracking in either Google Analytics or your analytics platform of choice, you are losing out on helpful information. When you manage pay-per-click campaigns in conjunction with other online marketing efforts, it is extremely … [Read more...] about Guide to URL Tracking In Google Analytics
Tracking Click Events In Google Tag Manager
Google Tag Manager makes tag placement simple. Many users utilize GTM for placing conversion tags but you can track many other page elements as well. In this article, we’ll tackle a scenario in which we track click events on a webpage. Tracking click events is helpful for sites that don’t have separate confirmation pages. Events are also useful for tracking specific … [Read more...] about Tracking Click Events In Google Tag Manager
Google, Signature Cocktails, And Audience Labs
Once a month, as a team, we take a break from our typical routine to participate in an activity we call Redbop. During Redbop we dedicate most of the day to sharing industry insights, learning new tricks, brushing up on the old ones and everything in between. From time to time we invite guest speakers to join us… Those are always my favorite and not because there are … [Read more...] about Google, Signature Cocktails, And Audience Labs
PPC Audience Targeting From Google To Social
It's easy to get comfortable with Google AdWords and never branch out into the paid social world. Agencies and in-house teams that have been around since the introduction of AdWords in 2000 are often skeptical of branching into the other ad platforms, including Pinterest, Facebook, Twitter, and LinkedIn. However, that's where the growth opportunities lie. It's becoming less … [Read more...] about PPC Audience Targeting From Google To Social
FAME: Exploring Facebook’s Ads Manager for Excel
One of the largest aspects of digital marketing distinguishing it from traditional forms of advertising is the amount of information available in near real-time - information on consumer attributes and behaviors relating directly to the marketer's efforts. The data we accrue can be used to immediately measure the success of a campaign, evaluate the best strategies for a brand, … [Read more...] about FAME: Exploring Facebook’s Ads Manager for Excel
Goodbye For Good Standard Text Ads
Last week, Bing Ads officially announced that on July 31st, 2017, it will end support for creating new and editing existing standard text ads. To help with the transition to expanded text ads, Bing Ads recently made changes to easily convert standard text ads (STA) to expanded text ads (ETA) via the Bing Ads Web UI and Bing Ads Editor. Since the launch of ETAs, there has been … [Read more...] about Goodbye For Good Standard Text Ads
Liveblogging Google Marketing Next 2017
We're excited to be liveblogging the Google Marketing Next 2017 event as updates to AdWords, Analytics, and DoubleClick are announced. Follow along to read our live reactions to these announcements. (TL;DR? Announcements Summary at the end) -- With the 5-min countdown, Google is highlighting a lot of Travel, Shopping, and Mobile stats. Foreshadowing the announcements to … [Read more...] about Liveblogging Google Marketing Next 2017
