Last week, Google released its "disappointing" Q3 advertising revenues (up 3% from Q2 and up 16% year-on-year.) To shed some light on how Google's advertising revenues reached a whopping $10.8 billion in Q3, our friends at WordStream have undertaken a comprehensive analysis of the performance of Google AdWords during the quarter. WordStream researched over $1 billion dollars … [Read more...] about Google Economic Stats — A Comprehensive Analysis by Wordstream
Search Results for: Google Ads
Google’s latest earnings report woes to have an impact on the future of PPC?
In case you hadn't heard the big news, Google’s latest earnings report was accidentally released 4 hours early when RR Donnelly (the firm who prints Google’s financial documents) filed the reports during trading hours by mistake. The big news is that almighty Google’s net profits fell 20% from last year to $2.18 billion. Investors reacted badly to the news and $22 billion … [Read more...] about Google’s latest earnings report woes to have an impact on the future of PPC?
Who Are The Others? Google’s Frustrating Search Term Report
Do you ever feel like Google aren't telling you everything? Much like Jack Shephard in ABC’s hit TV show Lost, PPC folk have to spend a lot of time wondering about ‘the others’. I’m of course referring to this little gem from the ‘see search terms’ report: You can also find it happily in the Placements report: So what gives? What is Google not telling you about … [Read more...] about Who Are The Others? Google’s Frustrating Search Term Report
Google Display and Placement Fraud – Is Your Money Being Wasted?
The Google Display Network is nearly the whole internet. If you're on auto targeting, even with some contextual keywords, it's going to get crazy. There's obviously always going to be click fraud, which is just like the click fraud you deal with in your Search Network campaigns. But, something I encountered for the first time recently was placement fraud. Now, I've seen MFA's … [Read more...] about Google Display and Placement Fraud – Is Your Money Being Wasted?
Using Campaign Trends to Write Better PPC Ads
Campaign type is one of the most important things to keep in mind in your ad testing. Calls to action, benefits, punctuation and so much more should all get tested in your account in one way or another (Kayla has a great list here), but the results of each of these tests will vary wildly even within the same account based off of what type of targeting you’re using. I’ve been … [Read more...] about Using Campaign Trends to Write Better PPC Ads
Google Makes a Big Impression and Bing Adds Sitelinks
You can already do some pretty interesting stuff with the existing Google Impression Share data – my favorite of which, having been taught by Jeff Allen and Sean Quadlin, is reverse engineering your potential maximum budget based on lost Impression Share. Imagine then, if you will, their reaction to last week’s release on the Google AdWords blog detailing the new Impression … [Read more...] about Google Makes a Big Impression and Bing Adds Sitelinks
Google’s New Ad Rotation Settings are Now REALLY Not the Devil
If you've been a long-time reader of PPC Hero, you might remember Sean Quadlin’s elegant dissertation back in May on how Google’s new Ad Rotation settings were, and I quote, “The Devil”. For the uninitiated: In May, Google introduced new Ad Rotation settings, making it so that you can only opt ads in to the “Rotate evenly” option for a span of 30 days, after which they would … [Read more...] about Google’s New Ad Rotation Settings are Now REALLY Not the Devil
It’s Official: PPC Hero Prefers Bing to Google!
Oh, Bing. You're everywhere lately. You're on my television, interrupting my time with Stephen Colbert on Hulu, sending me emails asking me to call you Bing Ads now, and asking me to "Bing-it-on". Well, like an annoying classmate telling me to call him by his Dungeon Master name now, asking me to please, please take his survey for science class; I'd rather just get it over … [Read more...] about It’s Official: PPC Hero Prefers Bing to Google!
Happy 14th Birthday Google!!
PPC Hero would like to wish Google a very happy 14th birthday!! Google’s actual birthday has been a debated topic throughout the years, but Google has chosen September 27th as their official day to celebrate! Cheers to this year and many more, Google! Check out this interactive timeline on Google's history here. … [Read more...] about Happy 14th Birthday Google!!
Sharing is Caring: Google AdWords Introduces Shared Budgets
Google announced the new Shared Budgets feature for AdWords this past Monday. The intent behind the feature is to allow you to establish a single daily budget shared by multiple campaigns. This, in theory, should allow for a more consistent daily spend level by automatically adjusting spend allocation for full utilization. As Google Engineer Vidya Iyer explains: “Say you’re … [Read more...] about Sharing is Caring: Google AdWords Introduces Shared Budgets
PPC Myth Busting! Myth 8: Ads Should Always Be In The Top 3
This is another one that I’ve been guilty of myself: thinking that ads should be in the top 3 ad positions at all times. Thinking the top three positions is the only place you can see good returns is a total myth. One that I plan on bustin'! When you log in and see ad positions in 4s and 5s or lower, you think “ack! I’m buried on the side or on page 2! No one can even see me!” … [Read more...] about PPC Myth Busting! Myth 8: Ads Should Always Be In The Top 3
Have Close Variants Increased Your Leads by 55 Percent?
In May of this year Google announced new matching behavior for phrase and exact match keywords. It seemed like a boon for search volume at the time, and now that a few months have passed we can further evaluate the effect of this change on your accounts. This is all assuming that they’re turned on for your campaigns to begin with. Accounts were automatically opted into them, … [Read more...] about Have Close Variants Increased Your Leads by 55 Percent?
