As PPC managers, we all know that to get a clear understanding of PPC performance you can’t just look at AdWords alone, but the discrepancies between AdWords and Analytics data due to click attribution can be frustrating. With the release of Multi-Channel Funnels, Google has helped to resolve this issue by showing how different marketing channels work together to create … [Read more...] about Guide to Google’s Multi-Channel Funnels for PPC Managers
Search Results for: Google Ads
Google AdWords Help Gets a Makeover
Much like Anne Hathaway here--the Google AdWords Help Center just got a fancy new makeover. If you've ever had trouble finding the right answers, finding a way to contact Google, or really wanted to be shown how to do something--it's Christmas a couple of weeks early! Here's the long and short of it: … [Read more...] about Google AdWords Help Gets a Makeover
Google Analytics: Creating Deliberate Results from Random Metrics
Google Analytics provides a cornucopia of statistics. Some are the turkey and mash potatoes to your Thanksgiving dinner, and the others are the potluck sides that may go under-eaten. I’m calling these less utilized metrics “Random,” because they are statistics that you may not monitor on a consistent basis, and you may not even know how to use them. I’m a firm believer that if … [Read more...] about Google Analytics: Creating Deliberate Results from Random Metrics
New Google Analytics Interface Features
While I was at Pubcon a week ago I had the opportunity to talk to Ashish Vij from Google's Analytics team. You can read about all of my adventures and lessons learned at Pubcon. Here are some of the cool things that Google has that are new to the New Google Analytics Interface. One of the most important take-aways from this session was when Ashish talked about making sure … [Read more...] about New Google Analytics Interface Features
Social Extensions: +1 Your Ads
Earlier this month Google unveiled Google + pages for business, and they are continuing to innovate new ways to help link these pages with your Adwords campaigns. So, on the 9th, Google introduced Social Extensions, another feature of their popular Ad Extensions. In short, this feature allows the Social Network of Google + to interact with your Adwords ads, and can help CTR. … [Read more...] about Social Extensions: +1 Your Ads
Make the Most of Google’s New “Think Insights”
Google announced that they have moved Think Insights out of beta last week. At first glance, I didn’t think much of it. Butafter spending about 20 hours in it reading over research reports and searching for my name in the Insights for Search to see how I’m trending (I’m not), I’ve come to the conclusion that there is a wealth of information in this tool that will help you … [Read more...] about Make the Most of Google’s New “Think Insights”
Google Bottom Ad Placements Eroding CTR
I wrote a post last week about the new Google ad placements. It took a while for me to spot an instance of an ad at the bottom of search results, but I finally did. And when I did, it concerned me. What I saw wasn’t cases of the top placements being full and what would be on the side being at the bottom. The only instances I saw of bottom ads were where sponsored links could … [Read more...] about Google Bottom Ad Placements Eroding CTR
4 Questions to Ask Your Google Analytics
Google Analytics provides answers to many questions that can increase PPC performance. But are you asking it the right questions? Here are 4 questions you should be asking Analytics, and what the answers tell you. 1. Am I making money or losing money with PPC? Tracking revenue and expenses is easy to do with Analytics. If your web site does ecommerce, analytics ecommerce … [Read more...] about 4 Questions to Ask Your Google Analytics
It’s Official: New Ad Placements on Google
Paid search ads at the bottom of Google search results have been seen for several months. Today, Google announced that these new ad placements have been rolled out across their network. When to utilize these new placements will be determined dynamically. So, searchers will not always see ads at the bottom of their results. (At least not yet.) Here’s what the new ad placements … [Read more...] about It’s Official: New Ad Placements on Google
Location Targeting in Google Adwords Gets Revamped
According to Google, location targeting (also called geo-targeting) has lowered paid search cost-per-click (CPC) by as much as 36%. This drastic increase in performance must be why Google has announced that they are revamping how their Locations setting works within in the Adwords interface. To make geo-targeting easier for advertisers Google has connected the location … [Read more...] about Location Targeting in Google Adwords Gets Revamped
Google Introduces “Bid-Per-Call” In AdWords
If your client has a call center that can deal with the lead volume your PPC campaign creates, it’s probably no surprise to you that you should be taking advantage of that with Call Extensions. If you’re not, here’s an even better reason to start: you can now make specific call bids. Stop waiting on phone calls, and start advertising that phone number! If you’re using the … [Read more...] about Google Introduces “Bid-Per-Call” In AdWords
Google Analytics Cookie Infographic
Before I began working in PPC my favorite cookie was chocolate chip. Although I still find them incredibly delicious, these cookies don't provide the insight of my new favorite type: the Google Analytics cookie. Analytics uses cookies to define user sessions, and provide invaluable information about people who visit your site. Attachmedia has created an infographic that … [Read more...] about Google Analytics Cookie Infographic
