Conversion rate optimization (CRO) is an essential element of your digital marketing and it will continue to be important for years to come. Our State of PPC survey confirms its importance every year. Whether you’re new to CRO or a veteran optimizer, here are four main thoughts for you to bear in mind as you contemplate your future marketing plan. They probably aren’t new to … [Read more...] about 4 Thoughts on the Future of CRO Even Though I’m Not a Fortune Teller
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September Updates to Paid Advertising Platforms
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Accelerated delivery to be removed in favor of Standard Delivery Details: Originally planned for September 17th, Standard delivery will become the only ad delivery option for Search and Shopping campaigns on October 7th, 2019. Accelerated delivery, a popular option for accounts … [Read more...] about September Updates to Paid Advertising Platforms
5 FAQs For Marketing on Facebook
Last week, we asked experts from Adstage, Socialbakers, and Hanapin Marketing to answer your Facebook questions. For those who missed the webinar, we are sharing the highlights!* *These will be paraphrased. For more detail and additional questions, check out the webinar: Facebook Ads: Ask Us Anything. Why should I add Facebook to my advertising portfolio? A: Cassie … [Read more...] about 5 FAQs For Marketing on Facebook
Lean Six Sigma for Digital Marketing Managers
If you read much about startup culture or business management, you’ve no doubt come across the terms “Lean,” “Six Sigma,” and maybe even “Design Thinking.” These are concepts integral to operations management and concerned with reducing both the amount of variability and the amount of error or waste that takes place within a given process or set of procedures. I recently had … [Read more...] about Lean Six Sigma for Digital Marketing Managers
8 New Jobs Posted on the PPC Hero Job Board
New jobs have been posted to PPC Hero's Job Board, including new positions open at Clearlink, Chegg, IfThenAds, Hanapin Marketing & Go Local Interactive. Here's a brief look at some of the positions available: ClearlinkSalt Lake City, UTRole: Senior PPC Specialist The ideal candidate has expertise in paid search, and is eager to learn more about other … [Read more...] about 8 New Jobs Posted on the PPC Hero Job Board
The Case for PPC Scripts
How much does a polar bear weigh? Enough to break the ice! Hi, I’m Connor Regan, an Account Manager here at Hanapin Marketing. Today we’ll be going over scripts, what they are, how they work and how we might best use them with PPC advertising. Neat! What Are Scripts & How Do They Work? Starting with the technical definition given by Google, “Google Ads scripts provide a … [Read more...] about The Case for PPC Scripts
August Updates to Paid Advertising Platforms
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Google Ads releases phrase match and broad match modifiers Details: Last year, Google Ads started allowing exact match keywords to match to close variants. To keep advertisers from needing to build exhaustive keyword lists, Google Ads is extending close variant matching to phrase … [Read more...] about August Updates to Paid Advertising Platforms
Frequency Capping in Digital Advertising
At one point or another, we all have browsed the internet, Facebook, or any other online source and have been pelted with digital advertisements whether we wanted them or not. Most of us have been hit with certain ads so many times that we become numb to the company serving those ads. Currently, I see this the worst on Hulu, where I have seen the same 4 ads on rotation for … [Read more...] about Frequency Capping in Digital Advertising
3 Killer Strategies for Custom Affinity Audience Campaigns
Below we dig into 3 killer strategies for using custom affinity audience targeting, performance results and key lessons learned from managing custom affinity targeting. Affinity audience targeting is not new. Facebook, Google, and Amazon have been using them for some time and have seen huge success. Affinity Audiences are TV-style audiences that are designed to help connect … [Read more...] about 3 Killer Strategies for Custom Affinity Audience Campaigns
Hero Academy Live!
We’re bringing our new video series, Hero Academy, live for a special event. Showcasing three new sessions, you’ll learn a scientific process on how to improve your ad copy with Microsoft’s Purna Virji, a breakdown of ad extensions on Google and how you should be using them with Hanapin’s Elliot Kemp, and an overview on what frequency capping is and how to use to your advantage … [Read more...] about Hero Academy Live!
Creating Successful PPC Ad Copy for B2B and B2C
While no one denies the importance and affect organic SEO and search ranking can have on a brand, pay-per-click (PPC) advertisement is arguably faster and more efficient. Whether you aim to attract local B2C clients or international B2B partners to collaborate with, PPC ads can help you on both fronts and then some. According to 99 Firms, PPC visitors are 50% more likely to … [Read more...] about Creating Successful PPC Ad Copy for B2B and B2C
Conversion Rate Optimization 101: Maximizing The Post-Click Experience
What is Conversion Rate Optimization (CRO)? CRO is a repetitive cycle designed to continually improve user experience & site performance by translating website data into human behavior and adjusting the website based on those human behaviors to increase conversions. If you’re new to digital advertising, “conversions” are the action(s) you want your site visitors … [Read more...] about Conversion Rate Optimization 101: Maximizing The Post-Click Experience
