We’re nearly halfway through 2024, and already we PPC heroes have experienced a plethora of changes to get our heads around. How can we cut through the noise and focus on the specific tactics that will make an impact for the better? Today we’ll take a look at a few advanced Google Ads techniques tips and tricks to master in 2024 - everything from making account management … [Read more...] about Advanced Google Ads Techniques To Master In 2024
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Running Performance Max Against Brand is a Waste
If you’re like the majority of Google Ads advertisers, you’re running Performance Max campaigns. You’re also likely wasting a ton of money on it. Google makes it challenging to exclude branded keywords from Performance Max, while claiming the brand terms that do show up in these campaigns are incremental. At our PPC agency, Taikun, where we manage tens of millions in Google … [Read more...] about Running Performance Max Against Brand is a Waste
Advertisers: How Netflix is Coming for You
If you haven't yet looked at Netflix as an outlet for your advertising budgets, you soon will. Even if you haven't, that the video-on-demand streaming platform is venturing ever deeper into ads as a revenue source won't be news. If you have an individual or household subscription, you may well have been alerted to a change in your service, with Netflix switching you from … [Read more...] about Advertisers: How Netflix is Coming for You
How to Navigate Your Google Ads Suspension
Are you facing the dreaded red bar of death in your Google Ads account? If so, you may be the victim of a Google Ads suspension. Don't worry, you’re not alone! Google Ads accounts are suspended for various reasons, leaving businesses puzzled and eager to restore their campaigns. Whether you’re new to the concept of a Google Ads suspension or currently grappling with one, … [Read more...] about How to Navigate Your Google Ads Suspension
10 Ways to Achieve True Cross-Channel Synergy
PPC and SEO are each important elements of any digital marketing campaign. Very often, rather than working cross-channel, we see them operating in silos, causing inefficiencies and resulting in missed opportunities. Cross-channel synergy is often talked about, seldom achieved, but genuinely possible. When PPC & SEO teams collaborate it enables your business to work … [Read more...] about 10 Ways to Achieve True Cross-Channel Synergy
Five Product Feed Fixes To Optimise Your Google Shopping Campaign
In the modern landscape of e-commerce, ensuring your products stand out against others is crucial. Millions of shoppers turn to Google Shopping on a daily basis. The ever-increasing competition within the market means the importance of a well optimised product feed is more important than ever. Despite that it's an area that campaign managers often overlook. There are many … [Read more...] about Five Product Feed Fixes To Optimise Your Google Shopping Campaign
5 Campaign Red Flags And Why They Matter
As PPC experts, we rarely have the luxury of harnessing 100% of our efforts and energy into a single account. When we do, it’s usually substantial, with multiple markets, products, and budgets to consider. With a plethora of metrics to learn and utilize, optimizing our campaigns can feel overwhelming. Over the years, I’ve narrowed the optimization tasks down to focus on … [Read more...] about 5 Campaign Red Flags And Why They Matter
How to Capture Your YouTube Ads Audience in 5 Seconds
You could have the best product in the world, but if your ideal customers don’t know it exists, you’re just spinning your wheels. YouTube ads are a great way to get your video content in front of your audience – but it’s not enough to simply make a video. Low video engagement is the scourge of many business owners, but it doesn’t have to be. You can increase brand awareness, … [Read more...] about How to Capture Your YouTube Ads Audience in 5 Seconds
The Ultimate Guide to Click Fraud – How to Detect Click Fraud.
Click fraud involves deceptive practices that affect campaign integrity and efficiency of digital marketing campaigns. It presents a significant challenge to online advertisers. Click fraud occurs when an individual, script, or program maliciously clicks on an online advertisement without any genuine interest in the offer behind the click. This deceptive practice … [Read more...] about The Ultimate Guide to Click Fraud – How to Detect Click Fraud.
YouTube Placement Targeting: Low Risk, High Reward YouTube Ads
Do you want to introduce your client to YouTube ads but thought it was too high risk? Have you thought about diversifying your marketing channels and want to know how to launch on YouTube with minimal risk? You're not alone. More and more advertisers have either spotted the potential of YouTube or want to add to their existing profitable channels. Unfortunately a … [Read more...] about YouTube Placement Targeting: Low Risk, High Reward YouTube Ads
Commercial Underpinning—The Secret Weapon to Ad Performance
Many things have changed in paid media. With the introduction and wild success of automated bidding in Google Ads, dynamic creative formats taking over, and new aggregated campaign formats like Performance Max, it can often feel like by standing you’re struggling to keep up. Even falling behind at times. On the specialist side, there’s never a shortage of additional new … [Read more...] about Commercial Underpinning—The Secret Weapon to Ad Performance
How to Craft Compelling Google Ads for eCommerce
Many of those involved in PPC tend to be the data geeks. That means we often focus more on impression share ratios, target ROAS, and search queries than the creative side of advertising. With Google doing more and more of the heavy data lifting, marketers need to understand that the two things AI and machine learning struggles to replicate are creativity, and a deep … [Read more...] about How to Craft Compelling Google Ads for eCommerce
