We all have been there, where we have been patiently waiting to see the results of a newly launched paid social campaign that we have worked hours to plan, design and build. We had audience personas, the right campaign objective, a few high quality audiences and a few ads that we thought would resonate with our target audience. You even went the extra mile and used creative … [Read more...] about How to Create Thumb-stopping Social Ads
Search Results for: PPC
2021: The Year You’ve Been Waiting for & What You Need to Prepare
It’s December of 2020. The spring and summer have moved on. We’ve just put a bow on autumn while we welcome winter and the holidays that distract us from what has been the longest year of our collective lives. Normally this time of year marks a fury of e-commerce and retail practices, the “big show” of what marketers can do come shopping season. It means budgeting for the … [Read more...] about 2021: The Year You’ve Been Waiting for & What You Need to Prepare
November 2020 Updates to Paid Media Platforms
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Import Google Ads Data into Google Sheets Details: A Google Ads add-on is now available for Google Sheets. Navigate to the “Add-ons” drop down menu in order to install. Impact: The Add-On eliminates a degree of manual work and opens the door for improved custom … [Read more...] about November 2020 Updates to Paid Media Platforms
What Marketers Need to Understand About Automated Bid Algorithms
In conversations with clients, I find myself using a phrase like, “We can do that, but we need to make sure we grease the wheels of the machine first.” What my Industrial-age jargon actually means is, we need to make sure that we’re not forcing the algorithms to have to relearn in a way that will be detrimental to our performance. I’m going to spare you arguments as to why you … [Read more...] about What Marketers Need to Understand About Automated Bid Algorithms
Our Commitment to Diversity Begins with Paying Speakers
We’re committed to figuring out diversity. Our Diversity & Inclusion consultants recommended paying our speakers a stipend, and Hero Conf Austin, June 2-3, is where we'll start! The stipend amount is still being determined, and the goal of the stipend is to make the impact of travel costs negligible for our speakers. You might be surprised to learn that it’s … [Read more...] about Our Commitment to Diversity Begins with Paying Speakers
Microsoft Ads LinkedIn Profile Targeting: A Review
Recently, Microsoft Ads unveiled a new targeting option that marketers had been curious about since Microsoft’s LinkedIn acquisition a couple of years ago. LinkedIn, like Facebook and other social media sites, holds a wealth of knowledge about our customers. However, LinkedIn’s knowledge is particularly valuable for B2B operations. Given that LinkedIn is meant for explicitly … [Read more...] about Microsoft Ads LinkedIn Profile Targeting: A Review
Smart Shopping for the Holidays – A Test & Learn Approach
With the December holidays approaching, it’s more important than ever to have confidence in your eCommerce strategies. It is no secret that online shopping is the new normal, and with fewer people traveling for the holidays, some families are putting more under their trees due to travel restrictions. As marketers, it’s no secret that a strong holiday strategy is vital for Q4 … [Read more...] about Smart Shopping for the Holidays – A Test & Learn Approach
Thinking Simply About Ad Campaign Design
In the PPC ad business, complexity is to be expected as the cost of doing business. With all the different ad platforms and their capabilities, managing campaigns can become a herculean task. Complexity creeps in, requiring vast amounts of attention and organizing to keep on track. People are added, reporting is increased, and communication ramps up to tame that … [Read more...] about Thinking Simply About Ad Campaign Design
Tracking Experiments Across Multiple Google Ads Accounts [Case Study]
Testing new ideas is a core component of digital marketing strategy - in fact, our agency believes it is the core component. Experimentation, whether it be ad copy, a landing page, a bid strategy, or new campaign type, allows each advertiser to hone in on the most effective tactics for them, and iterate on successes without risking huge downsides. That test and learn … [Read more...] about Tracking Experiments Across Multiple Google Ads Accounts [Case Study]
Upcoming LinkedIn Ads Products for B2B Marketers
Get excited for big changes coming to LinkedIn in the near future! LinkedIn recently announced some upcoming product initiatives we can expect to arrive starting now through the end of next year. I’m here to break it all down and to let you know what I’m most excited about. LinkedIn Stories & Story Ads Yes, LinkedIn now has a Story feature. Much like Facebook & … [Read more...] about Upcoming LinkedIn Ads Products for B2B Marketers
4 Pillars of Paid Media Growth
Paid media is straightforward. “Growth,” however, is very dependent upon the role you play in paid media, so let’s start by defining who these four pillars are intended for and what I mean by “growth.” My paid media experience is 100% agency-based. Naturally, my experience shapes my viewpoint and definition of growth. From the agency perspective, growth equals managing … [Read more...] about 4 Pillars of Paid Media Growth
How to Best Leverage DSAs with Search Campaigns
Dynamic Search Ads, or DSAs, have been around for a while, but most advertisers are not utilizing them to their full potential. If you are managing or running a Google Ads account, you should definitely consider introducing a DSA campaign into the mix. Google’s DSAs are an easy way to quickly and efficiently scale traffic to your site while offering a glimpse into new keyword … [Read more...] about How to Best Leverage DSAs with Search Campaigns
