Whether you are a small business owner or Fortune 500 company, having a presence on YouTube's platform can drastically improve brand awareness, product recall/consideration, purchase intent, and brand favorability. Join Hanapin Marketing's Andrew Harder and TubeBuddy's Daniel Batal as they walk you through how to sift through one of the world's fastest-growing platforms and … [Read more...] about Identify & Leverage YouTube Audiences to Drive Organic & Paid Growth
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8 Red Flags to Look Out for in the Interview Process
Everyone knows that interviews can be a very stressful experience. You have worked really hard to get to this stage and it can be easy to turn a blind eye to many of the red flags that the interviewer or company is displaying. It is very important to take this opportunity to interview your potential employer as well, not just allow them to ask all of the questions. The end goal … [Read more...] about 8 Red Flags to Look Out for in the Interview Process
Hero Conf London 2019 Speaker Recap: Milka Kramer
At Hero Conf London 2019, keynote speaker Milka Kramer from Microsoft Advertising walked listeners through how successful businesses marry technology to market to their customers and influence their decision journey. According to Microsoft, 80% of marketers are struggling with applying AI Learnings. The remaining 20% are considered high performing marketers, utilizing first … [Read more...] about Hero Conf London 2019 Speaker Recap: Milka Kramer
Black Friday Deal! An Extra $350 Off Hero Conf Tickets
Believe it or not, Black Friday is almost here. Whether you’re the kind that likes to get up before the sun and hit the stores or the kind to stay at home in your PJ’s, we have a deal you don’t want to miss. The best part is, you don’t have to go anywhere to get it. Hero Conf is slashing $350 off the current discounted rate! If you purchase your ticket before 12/3 you … [Read more...] about Black Friday Deal! An Extra $350 Off Hero Conf Tickets
Introducing the Ad Gallery
Have you ever wished you could see all digital ad types in one succinct place with visuals to remind you of what they actually look like? Us too! And now you can with our new Hanapin Marketing Ad Gallery. As digital marketers, we’re living in an ever-changing ad landscape. Platforms release and change ad types on a regular basis these days. There are so many, in fact, … [Read more...] about Introducing the Ad Gallery
Hero Conf London 2019 Speaker Recap: Sarah Barker
SEO and PPC can and should work together was the premise of Sarah Barker’s keynote speech at Hero Conf London this year and she made a great argument for her case. I had the opportunity to attend Hero Conf in London this year and while attending I heard this great presentation and thought I would summarize a few of the key takeaways for you all out there. To set the stage, … [Read more...] about Hero Conf London 2019 Speaker Recap: Sarah Barker
[Hero Academy Video] Reporting 101 for Google Ads
Reporting can be a tedious part of the paid media manager's job, but it is also an essential part. You need to know how to set up and pull meaningful reports that tell the story of how your ad campaigns are making an impact on your company's overall marketing. In this new, short video on Hero Academy Hanapin's Senior Account Manager, John Williams, breaks down the setup and … [Read more...] about [Hero Academy Video] Reporting 101 for Google Ads
The Definitive Search Campaign QA Checklist
If there’s a box that can be checked, I’m in! I have a checklist for just about everything, including a checklist for my checklists. There’s something very satisfying about ticking off all of the boxes and knowing you’ve covered all your bases. If you can’t already tell, we here at Hanapin love a good checklist. We also love a well-built search campaign. So here to give you the … [Read more...] about The Definitive Search Campaign QA Checklist
Quora’s Lead Gen Ads Beta: Ready For Round Two
As advertisers, we are usually drawn to new ad platforms and betas, first and foremost, for the cost savings. Entering a newer platform, like Quora, is generally cheaper than a mature platform, like Google. However, in our latest beta test with Quora, we found that there’s another MAJOR reason to test younger ad platforms and betas within those platforms: The personalized … [Read more...] about Quora’s Lead Gen Ads Beta: Ready For Round Two
Google Policy Ad Disapprovals: A Story of False Flags
Having your ads disapproved for whatever reason can be a big roadblock for account success. These disapprovals lead to a loss of time when you have to research the policy that was violated, retool your ad to either meet the requirements or avoid the policy altogether, then submit the ads for review again. In this loss of time, these ads cannot serve to your audiences which … [Read more...] about Google Policy Ad Disapprovals: A Story of False Flags
New Release! Paid Advertising Trends for Travel and Tourism Marketers
According to eMarketer’s newest estimates as of August 2019, travel is the sixth-largest industry in terms of ad spending in the US this year. Digital ad spending will hit $10.86 billion this year and increase to $13 billion next year. The travel industry is very dependent on search advertising as you’ll see in this report, but continuous testing and optimizing in other … [Read more...] about New Release! Paid Advertising Trends for Travel and Tourism Marketers
Google Ads New Release: Ad Groups for App Campaigns
Google recently rolled out two exciting new features for account mangers working with Google App campaigns. Ad groups and expanded ad fields are now available in Google App campaigns. These updates allow account managers to expand creative testing and gain clearer creative performance insights with improved ad segmentation and expanded ad fields. What's … [Read more...] about Google Ads New Release: Ad Groups for App Campaigns
