Last week, we asked experts from Adstage, Socialbakers, and Hanapin Marketing to answer your Facebook questions. For those who missed the webinar, we are sharing the highlights!* *These will be paraphrased. For more detail and additional questions, check out the webinar: Facebook Ads: Ask Us Anything. Why should I add Facebook to my advertising portfolio? A: Cassie … [Read more...] about 5 FAQs For Marketing on Facebook
Search Results for: PPC
Lean Six Sigma for Digital Marketing Managers
If you read much about startup culture or business management, you’ve no doubt come across the terms “Lean,” “Six Sigma,” and maybe even “Design Thinking.” These are concepts integral to operations management and concerned with reducing both the amount of variability and the amount of error or waste that takes place within a given process or set of procedures. I recently had … [Read more...] about Lean Six Sigma for Digital Marketing Managers
Predictions for Online Marketplaces in 2020
Shoppers and merchants alike are flocking to online marketplaces for everything from groceries to cars. We expect this trend to continue into 2020 and beyond. This webinar will bring you the latest updates on the major players like Google Shopping and Amazon, as well as some lesser-known (but highly effective) platforms like Verizon Media and Pinterest. We’ll even be sharing … [Read more...] about Predictions for Online Marketplaces in 2020
Programmatic for Beginners: 5 Resources
Have you heard a lot about programmatic advertising, but you're not sure what it means or where to start? If so, we've got some handy resources to help you better understand the programmatic landscape. All of these resources are free, ungated, and actionable! I've listed them in the order that I'd recommend reading them. The first guide and second blog will help you get … [Read more...] about Programmatic for Beginners: 5 Resources
[Hero Academy Video] Overview of Frequency Capping
At one point or another, we all have browsed the internet, Facebook, or any other online source and have been pelted with digital advertisements whether we wanted them or not. Most of us have been hit with certain ads so many times that we become numb to the company serving those ads. This is where frequency capping comes in. Ad frequency is the number of times your … [Read more...] about [Hero Academy Video] Overview of Frequency Capping
Conversion Rate Optimization (CRO) for Beginners: 5 Resources
Is your digital marketing team looking for new ways to get more online leads or sales, without spending more on ads? If so, conversion rate optimization might be what you're looking for. CRO is a repetitive cycle designed to continually improve user experience & site performance by translating website data into human behavior and adjusting the website based on those … [Read more...] about Conversion Rate Optimization (CRO) for Beginners: 5 Resources
Paid Search Marketing: What To Consider
IMO, one of the best advantages of PPC marketing is the ability to analyze the online behavior of your target audience and quickly expand your reach to generate revenue for your business. Pay-Per-Click ad campaigns are a great way to optimize branding exposure and implement seasonal marketing strategies. If you are thinking of starting a pay-per-click ad campaign, here are some … [Read more...] about Paid Search Marketing: What To Consider
[Hero Academy Video] A Breakdown of Ad Extensions for Google Ads
Google Ad extensions are all about helping the advertiser provide more information to people searching on Google. The number of relevant extensions you’re running can greatly affect the appeal of your ads. The more appealing the ad, the more likely it is to receive clicks. As we know, clicks help lead to sales, leads, conversions, bookings, or whatever you are offering. If you … [Read more...] about [Hero Academy Video] A Breakdown of Ad Extensions for Google Ads
Facebook Ads for Beginners: 5 Resources
Are you just getting started with Facebook Ads? If so, we've got some handy resources to help you launch your first campaign. All of these resources are free, ungated, and actionable! I've listed them in the order that I'd recommend reading them. The Beginner Guide will help you get started with your first campaign. The next two blogs will guide you through metrics and … [Read more...] about Facebook Ads for Beginners: 5 Resources
The Great Brand Keyword Debate: What You Need To Consider
Earlier this week, Jason Fried, the Co-founder and CEO of Basecamp, caused waves in the PPC community by expressing his displeasure with brands who buy competitor’s brand keyword(s). Here is the statement he made on LinkedIn. He also tweeted a similar message which included a sample ad making fun of the situation. Fried’s frustration is twofold. He believes that … [Read more...] about The Great Brand Keyword Debate: What You Need To Consider
We want to hear from you!
Calling all speakers (and stage noobs too)... Hero Conf's content is formed and molded by the brilliant ideas and inner workings of skilled digital marketers like you. Our thought-leaders are in the trenches daily, innovating and applying the newest trends in paid media to in-house or client accounts all over the world. If leading the charge in paid advertising speaks … [Read more...] about We want to hear from you!
How to Prepare For An Internal Client Transition
In the Digital Marketing world, account transitions are inevitable. These changes can be on the client-side, or they can happen internally, but at some point, you will more than likely receive a new client or leave an old one. Whether you’re getting a new client or transitioning off the account, the transition can be extremely stressful. The last thing you want to do as an … [Read more...] about How to Prepare For An Internal Client Transition
