We've done the work to bring you the best, most actionable content in the paid media industry, and we're excited to debut new sessions we know you'll love at Hero Conf. Our top-rated speakers are back along with new talent to bring you a fresh perspective on what's changing the landscape of paid advertising. From driving conversions through YouTube and Amazon to avoiding … [Read more...] about Video-Marketing: Connecting & Conversion with The Future Consumer + 40 more sessions
Search Results for: PPC
Facebook Relevance Score: One Metric Becomes 3
Facebook recently revamped the relevance score metric to offer more information to marketers on what might be affecting ad performance. Similar to what Google offers in its quality score, Facebook broke its singular relevance score into three distinct measures of the ad experience: quality ranking, engagement rate ranking, and conversion rate ranking. These taken together give … [Read more...] about Facebook Relevance Score: One Metric Becomes 3
New Open Jobs at Savings.Com, Hanapin Marketing, Lewis Media Partners and ArcBest
New jobs have been posted to PPC Hero's Job Board, including new positions open at ArcBest, Savings.com, Hanapin Marketing, and Lewis Media Partners. Here's a brief look at some of the positions available: Savings.com Santa Monica, CA Role: Search Engine Marketing (SEM) Analyst Are you a passionate marketer looking for a rewarding role in Digital Marketing? Savings.com, a … [Read more...] about New Open Jobs at Savings.Com, Hanapin Marketing, Lewis Media Partners and ArcBest
Early June Updates to Paid Advertising Platforms
Google Ads What: Choose conversion actions to bid for at the campaign level Details: This update gives advertisers the ability to optimize an entire campaign towards specific conversions. Previously, conversions applied to all campaigns in the account so limiting a campaign to specific conversions was not possible. Impact: Advertisers will not need to create multiple … [Read more...] about Early June Updates to Paid Advertising Platforms
Sticky Notes, To-Do Lists, Status Docs – Oh my!
In the world of PPC, you have to be organized in some way, shape, or form. Prior to my career as a PPC Hero, I was known as a procrastinator and probably still fall into that category more often than not. (Don’t ask me when I wrote this blog post.) When I first began working at Hanapin, I learned that to-do lists, status docs, roadmaps, and sticky notes would become my best … [Read more...] about Sticky Notes, To-Do Lists, Status Docs – Oh my!
Drive New Customers and Incremental Gains with Amazon DSP
Have you been exploring the Amazon advertising space, and come across Amazon DSP? Wondering if it’s for you and for your accounts? You might already be happy with your current buying strategies, but there are net new opportunities to reach customers just waiting to be found in Amazon DSP. So we’re here to show you what Amazon DSP is, who it will benefit, and the incremental … [Read more...] about Drive New Customers and Incremental Gains with Amazon DSP
What Is A Good Click Through Rate (CTR)?
What is a good click-through rate? It’s the age-old question asked by PPC managers and clients alike. Though we can agree that higher is better, much debate remains as to what constitutes a good vs. subpar account CTR. Below, I’ll give a definitive answer, though I acknowledge that many factors are at play. Additionally, I’ll be answering this question only regarding Google … [Read more...] about What Is A Good Click Through Rate (CTR)?
INTRODUCING Hero Academy: A Brand New Training Resource for Digital Marketers
At Hanapin, we live, breathe, and love PPC. It’s what we do for clients and what we’re passionate about. We've been producing PPC Hero since 2007 and Hero Conf, a conference series dedicated to our fellow PPC enthusiasts, since 2012. And now, we're excited to introduce our newest initiative - Hero Academy. Hero Academy is a video series that offers short and basic how-tos for … [Read more...] about INTRODUCING Hero Academy: A Brand New Training Resource for Digital Marketers
4 Steps To Saving Money & Lowering ACoS on Amazon Advertising
How do I lower my average cost over sale (ACoS)? This is the question I hear most often when working on Amazon Advertising accounts for clients. It can be a challenging question to answer as there are often several factors going into the ACoS. However, in my time managing Amazon accounts I’ve come up with a simple 4-step Excel tool that lowers overall cost and helps decrease … [Read more...] about 4 Steps To Saving Money & Lowering ACoS on Amazon Advertising
How I Lowered Brand CPA By 90% While Increasing Conversions
At this point, keyword targeting can seem a little antiquated and probably the most univocal part of account management. I tend to view keywords as more supplemental to a mixed bag of strategies, campaign types, audience targeting, and more. However, while they may seem straightforward on the surface, we must still remain vigilant as match type evolution can cause some … [Read more...] about How I Lowered Brand CPA By 90% While Increasing Conversions
Highlights From Google’s Keyword Planner Update
Whether you are building out your first campaigns for an account or making optimizations to one you have managed for years, the Google Keyword Planner is a great tool for every digital marketer to have in their back pocket. I have always found that when working on any Google Ads account, any tool that allows me to gain insight into the audience I am targeting is a great one. I … [Read more...] about Highlights From Google’s Keyword Planner Update
Critical Questions to Ask When Marketing Across Channels
When it comes to integrated marketing campaigns, there are about three brain-fulls of questions you need to be thinking about. How do you make sure you’re getting the right information? Are you measuring the right things? How should I be reporting the metrics that come from different channels? How does it all work together? If you and your agency (or agencies – you and your … [Read more...] about Critical Questions to Ask When Marketing Across Channels
