The question is: are branded campaigns worth your time and budget? In order to have a successful branded campaign, it’s important to think about every step in the user journey: pre-click and post-click. Where are you driving your brand traffic? What is their first impression when they land on your site? The key to an effective branded campaign requires you to marry best practices for PPC and user experience.
In this webinar, our own Stephanie White will team up with Instapage’s Ginny Tonkin to teach you how to bring branded campaigns into your paid strategy and the details to pay attention to.
- Where you should be driving brand traffic
- A model of what your pre-click branded campaign strategy should look like
- How you can prepare your audience for a seamless post-click experience