With so many paid social options to invest in, it can be hard to understand (and convince to your boss) how your strategy can work across many different channels. How do you customize your creative to each platform, but have a consistent message that carries through? How do you put together a strategy that achieves the same overarching goal, but meets the audience requirements … [Read more...] about Master Your Cross-Channel Paid Social Strategy
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5 Can’t-Miss March Facebook Updates
The month of madness did not disappoint this year. Brackets shattered left and right. Virginia sought redemption and fought their way to a championship. The Walt Disney Company now owns 21rst Century Fox. Captain Marvel is breaking records for a female-led film. Truly it has been a busy month. In the midst of all this madness, Facebook continued updating their Campaign Manager … [Read more...] about 5 Can’t-Miss March Facebook Updates
Google Recommendations: Are they Helping or Hurting my Paid Search Strategy?
Let’s face it. There are plenty of rabbit holes to dig into when going through your Google Ads account. Collecting data, recognizing the trends for optimization and other paid search strategy efforts often do not come as quickly as we’d like. The problem? As digital marketers, time is not always on our side. We are expected to bring in results in a timely manner but some … [Read more...] about Google Recommendations: Are they Helping or Hurting my Paid Search Strategy?
Bing Ads Action Extensions: What You Need To Know
Bing Ads announced in early April 2019 they are releasing a new ad extension format - Action Extensions. This new format is totally unique to Bing Ads allows advertisers to add a preset call-to-action as an ad extension. Background Info There are 70 different action types that can be selected for Action Extensions including "Free Quote" and "Visit Store." Action extensions … [Read more...] about Bing Ads Action Extensions: What You Need To Know
Tips to Lower Rising Cost Per Click
As the paid search industry migrated towards a more automated environment advertisers were met with a spike in cost per click (CPC). Coming out of 2018 Merkle reports a higher rate of click growth than rise in CPC. Advertisers worked over the past year to harness automation and understand how to reap the benefits without inflating costs. Below are a few proven tips to help … [Read more...] about Tips to Lower Rising Cost Per Click
Boosting YouTube ROI with Key Metrics and Creative Strategy
You’ve heard over and over that YouTube Ads can expand your reach, garner more engagement, and result in a fantastic ROI. But wait…back up a minute. How do you know what creative works for your audience? What should you be spending? What can you expect on your return? How will YouTube Ads profit compared to the ads I’m already running? Do these questions sound … [Read more...] about Boosting YouTube ROI with Key Metrics and Creative Strategy
Building a Simple Ad Creative Matrix Template
I go back and forth on whether ad copy truly makes an impact on PPC. I’ve heard stories of how my co-worker's sister literally just clicks on the first result on the SERP page or how one time this guy was working on an account and saw that there were still Black Friday ads running in May and they were straight up killin’ it. I’ve also worked with clients and poured over copy to … [Read more...] about Building a Simple Ad Creative Matrix Template
3 Ways to Improve Your Facebook Retail Ads
Being a retailer on Facebook in 2019 might feel a little cramped. Standing out among hundreds of businesses all gunning for a user’s attention can be frustrating, not to mention a money sink. As an advertiser, understanding the technical aspects of Facebook Ads can tremendously increase your ROI without having to completely change your overall strategy. Correctly approach these … [Read more...] about 3 Ways to Improve Your Facebook Retail Ads
The Fast & The Curious: how chatbots meet modern buying demands
The modern buyer is fueled by speedy access to products and services, lightning fast responses to questions and low-friction website interactions. They also love personalized experiences. Let’s call them the “Fast and the Curious.” A study from insidesales.com and the Harvard Business Review found that if you wait 5 minutes to respond after a lead initially makes contact, … [Read more...] about The Fast & The Curious: how chatbots meet modern buying demands
Deals, Deals, Deals! A Promotion Ad Copy Case Study
When it comes to common practices in digital marketing, practitioners should embrace a “trust, but verify” mindset. Specifically, adopt best practices when possible, but don’t assume that they’ll improve performance - every account exists in a different context with a multitude of different intervening variables that can affect the impact of any initiative. One such best … [Read more...] about Deals, Deals, Deals! A Promotion Ad Copy Case Study
Ever dream about working for The Walt Disney Company?
16 new jobs have been posted to PPC Hero's Job Board, including new positions open at The Walt Disney Company, The Shade Store, and Workshop Digital. Here's a brief look at just a few of the newly posted positions: The Walt Disney Company New York, NY Role: Paid Media Strategy Manager (Onsite Only) Disney Streaming Services is a business unit within The Walt Disney Company’s … [Read more...] about Ever dream about working for The Walt Disney Company?
Scroll, Scale, Save: Using SEO Data for Smarter Search Query Analysis
This guest post is brought to you by Kim Jones, PPC Team Lead at Seer Interactive. Coming to Hero Conf 2019? So is our EVP of Digital, Larry Waddell, and he’ll bringing you a way to do smarter Search Query Analyses during his 10-minute lunchtime talk on April 23rd. After his chat, we’ll have a handful of Seer data strategists on site to help you DIY. But in order to … [Read more...] about Scroll, Scale, Save: Using SEO Data for Smarter Search Query Analysis
