Hero Conf Philadelphia is about 2 months away and it is jam-packed full of awesome and actionable sessions. For a full-view on what you can expect, here's an easy-to-read infographic with the sessions segmented out by topic. Click here to learn more about Hero Conf … [Read more...] about [Infographic] The Hero Conf Philadelphia Agenda
Search Results for: PPC
The Automation & Online Trends Marketing Managers Need to Know Today
This blog post is part of a weekly series to tell you more about the sessions at the PPC Hero Summit, a free online seminar for digital marketers happening on Wednesday, March 6th. If paid media is a part of your job, this event is for you. Register here. The only thing you can bank on in marketing, and even more so in digital marketing, is that things will change … [Read more...] about The Automation & Online Trends Marketing Managers Need to Know Today
Paid Search Competitor Strategy – A Negative Keyword Twist
Running a competitor campaign can be controversial in the world of paid search. It could potentially lower your quality score because you are bidding on search terms that are not in your ad copy and is most likely not on your landing page. For some industries, consumers have strong loyalty towards brands and if they are searching for a brand by name the chances of converting on … [Read more...] about Paid Search Competitor Strategy – A Negative Keyword Twist
Measuring the Success of TrueView YouTube Ads
Scenario 1: Rob ran a 15-second TrueView ad for 30 days with the goal of increasing website traffic. The campaign yielded 5 conversions, with a 45% view rate. Rob deemed the campaign a success. Scenario 2: Rob ran a 30-second TrueView ad for 30 days with the goal of increasing brand consideration. The campaign yielded 5 conversions, with a 45% view rate. Rob deemed the … [Read more...] about Measuring the Success of TrueView YouTube Ads
60-Minute Masterclass: Audience Targeting Strategies for Google Ads
Ahh, Valentine’s Day. The day of love and relationships. So, how fitting for us to spend that day talking about marketing relationships: the do’s and don’ts of building relationships through audience targeting. Here’s a sneak peek: don’t just talk about yourself, and don’t be a creepy stalker. But in all seriousness, we’re about to hit you with some major tips on using … [Read more...] about 60-Minute Masterclass: Audience Targeting Strategies for Google Ads
Gmail Campaigns Case Study: Audience Type Performance
Digital marketers considering or utilizing Gmail campaigns in Google Ads have a good number of audience types to choose from. In an ideal world, one would create multiple audiences and test each audience against each other. However, as many advertisers are well-too-aware, there are frequently instances where ideal circumstances do not exist for true experimentation. Whether … [Read more...] about Gmail Campaigns Case Study: Audience Type Performance
Getting a Little Help with Your Bids – ECPC vs CPA Bidding
We’ve received a few requests to cover the difference between enhanced cost-per-click and CPA bidding. Both use Google Ads data, which there is quite a lot of, to better spend your budget and hit your goals. But what makes them different? Beyond standard CPC bidding, Google Ads lets you choose two advanced options, enhanced cost-per-click and CPA bidding. Both options use … [Read more...] about Getting a Little Help with Your Bids – ECPC vs CPA Bidding
First Page Search Bids: Should You Go All In?
The number of insight-driven tools Google and Bing have given us over the years has grown. As someone who loves to assess risks ad nauseam, bid simulator metrics have been a real treat for me. But I have found that the standard options they offer don’t always jive with how I like to plan. When looking at keywords that are living below the first page, I want to understand the … [Read more...] about First Page Search Bids: Should You Go All In?
Mobile Gaming: Boosting User Retention with Digital Advertising
If you develop mobile games, the majority of your revenue likely comes from in-game advertising or microtransactions, and both of these happen post-download. In 2018, an average of 1,800 games/mo were launched on the IOS app store alone. With this sort of competition, users have more options than ever to find a game they want to invest their time (and money) into and can shop … [Read more...] about Mobile Gaming: Boosting User Retention with Digital Advertising
How To Build An Ad Copy Proposal Template In Excel
One of the most useful documents in the “Useful Stuff” folder I keep on my desktop is an Ad Copy Proposal Template. It’s not the sexiest Xcel file you’ve ever seen, but it is simple, efficient, and I make copies of it nearly daily (I write a lot of ad copy). I’m going to walk through why I love this doc and how to build your own. You’ll find that putting the time into building … [Read more...] about How To Build An Ad Copy Proposal Template In Excel
Starter Projects for New Coders
Knowing what to do can be one of the biggest challenges for new coders. In a previous article we covered choosing a language. Now you’ve made your way around tutorials on variables, loops, and functions but how can you apply it to your job? Many coding tutorials are geared towards full-time coding positions or domains that have nothing to do with marketing. This leaves … [Read more...] about Starter Projects for New Coders
The Newest Amazon Sponsored Products Features of 2019
Amazon is continuing to improve their platform as they take more and more of the digital advertising market share. Coming in hot in January, Amazon has released a number of new Sponsored Products features across all Amazon advertising accounts. These new features, which include bidding strategies, placement multipliers, and new targeting options, introduce an additional layer … [Read more...] about The Newest Amazon Sponsored Products Features of 2019
