In early November, Google released four new search ad position metrics. These metrics are being rolled out to accounts now, so keep in mind they might not be available in your Google Ads accounts yet. Keep reading to learn about these new metrics and how you should adjust the way you’re currently measuring ad position. New Metric Definitions Impression (Absolute Top) %: … [Read more...] about Google’s New Ad Position Metrics: Rethinking Average Position
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What To Do If Your Black Friday Flopped
While most of America was stuffing their face with Turkey, digital marketers around the world anxiously awaited the ensuing cyber selling free-for-all. Good performance on Black Friday and Cyber Monday can set an account up for record numbers during the holiday season. On the other hand, underwhelming numbers can lead to account uncertainty and a less-than-solid client … [Read more...] about What To Do If Your Black Friday Flopped
Could Another Digital Agency Easily Steal Your Clients?
One of the guiding principles I utilize for Account Management is taking a beat to consider: If a competitor digital agency took a look at my accounts, what would they say to my client to try and win the business? Albeit a bit paranoid in nature, it’s a useful lens to view your work as objectively as possible. Having run through this exercise countless times, here are a … [Read more...] about Could Another Digital Agency Easily Steal Your Clients?
Paid Social Predictions for Marketers in 2020
Now that we're all aware that paid social is crucially important for your business...it's time to catch up with the always-changing ad formats, algorithms, and audiences. We’re taking predictions for paid social a step farther than 2019… looking all the way into 2020. Talk about getting ahead of the game! From Instagram spend to Facebook attribution to how Amazon and … [Read more...] about Paid Social Predictions for Marketers in 2020
Not Just Another AI and Machine Learning Discussion [Submit Your Questions to the Pros!]
We're tired too. Tired of the same ol' same ol' conversations about AI and machine learning. Everyone's talking about it, but they're mostly predictions; speculations; theoretical discussions. Time to bring some actual substance to the topic, right? On January 10th, 2019 at 1:00pm EST, we'll be hanging out with the pros of the pros - Brad Geddes of AdAlysis, Marc Poirier of … [Read more...] about Not Just Another AI and Machine Learning Discussion [Submit Your Questions to the Pros!]
Optimizing Amazon Ads During the Holiday Madness
Picture this: it’s the holiday season and you are up to your eyeballs in optimizations with your Amazon Ads. You are not really sure what other strategies will deliver and how to really go about optimizing to best benefit your company or brand - not to mention what your competitors are doing. Whether you’re dealing with finding the perfect keywords, tailoring ads, or optimizing … [Read more...] about Optimizing Amazon Ads During the Holiday Madness
Before Spending Money On LinkedIn, Do This First
Today, I want to focus on some things that you can and should be doing with your LinkedIn profile before you start to advertise on the platform. According to LinkedIn, there are more than 500 million members on the site with more than 60 million senior-level influencers and more than 40 million decision-makers engaged on the platform. It’s clearly the place to find the … [Read more...] about Before Spending Money On LinkedIn, Do This First
Surfing the Waves of Creative Destruction
This post is shared with you from Anders Hjorth, Digital Marketing Strategist at Innovell & speaker at Hero Conf London. AI is disrupting the Search Industry It is only fair that I start with a confession: Facebook thinks I am German. So they serve me German language advertising. I am many things, Danish national, French resident, Estonian e-resident. I also speak several … [Read more...] about Surfing the Waves of Creative Destruction
Mobile App Targeting and Exclusion – Post Adsenseformobileapps.com Retirement
Google recently made a big change in retiring Adsenseformobileapps.com placement and G-mob exclusions as a universal way to exclude mobile app traffic. In September, Google sent out a letter warning that these exclusions would no longer be available. So, if you were previously excluding apps in this way, you might see an increase in mobile app traffic. Google also provides a … [Read more...] about Mobile App Targeting and Exclusion – Post Adsenseformobileapps.com Retirement
Quora Ads: How to Reach Your Target Audience at Key Moments
Quora is a unique, high-intent advertising platform, ideally suited to reach customers as they evaluate and research a product or service. People come to Quora to ask questions, and to read and share insightful answers. This includes people looking for reliable information about your company, products, competitors, and industry. This provides advertisers the opportunity to … [Read more...] about Quora Ads: How to Reach Your Target Audience at Key Moments
Where Marketers Are Spending Their Digital Dollars in 2019
The end of the year is coming up fast and I'm guessing you're probably in the middle of figuring out next year's budget. It's definitely one of your favorite things to do this time of year...right? right??? Yeah, we get it! To help ease the stress of next year's planning and give you some guidance on where you could be spending your digital dollars, I'll lay down some of the … [Read more...] about Where Marketers Are Spending Their Digital Dollars in 2019
How to Best Use Facebook’s Campaign Budget Optimization Feature
Facebook has continued to release the campaign budget optimization option to advertiser accounts. If you cannot find this setting during the campaign set up process, you’ll likely have to wait a bit longer for the feature to be available in your account. Campaign budget optimization is another automated tool in Facebook that allows advertisers to set a goal result and budget at … [Read more...] about How to Best Use Facebook’s Campaign Budget Optimization Feature
