Apple Ads is a great platform to target new users efficiently, however, their targeting is less than preferable to advertisers who rely on detailed custom targeting. With the upcoming Holiday season, where inevitably new phones will be purchased as gifts, it’s more important than ever to ensure you’re taking advantage of creative testing in Apple Search Ads. You’re probably … [Read more...] about Set Up Creative Testing in Apple Search Ads
Search Results for: PPC
4 Reasons I Prefer Facebook Ads over Google Ads
For the longest time, I and the PPC industry as a whole, have defaulted and still in a lot of circumstances still default to a Google Paid Search first strategy. Google Ads is still the number 1 platform, and is still required in any digital marketing strategy. It can produce great results, but in some industries that have more obscure keywords and when higher results are … [Read more...] about 4 Reasons I Prefer Facebook Ads over Google Ads
How an EU Commission Ruling Can Mean 20 Percent Lower CPCs for Your Google Shopping Accounts
This post is shared with you from Stefan Stopper, Account Strategist at Smarter Ecommerce (@smec), and speaker at Hero Conf London. In June 2017, the EU Commission sentenced Google to pay a fine of 2.4 billion euros. Now, up to 5% of Google’s daily revenue is at stake if they fail to make their Google Shopping channel more competitive. Google is taking aggressive measures to … [Read more...] about How an EU Commission Ruling Can Mean 20 Percent Lower CPCs for Your Google Shopping Accounts
How to Make Remote Working Successful
For the last 2 and a half years or so, I have had the opportunity to work remotely from the comfort of my own home, while still getting to avail of the luxuries of working full time for a great employer. Over the years, Hanapin has created an amazing RWE (Remote Work Environment) program, that has helped attract the best people in the industry, while maintain strong prospects, … [Read more...] about How to Make Remote Working Successful
Best Practices for LinkedIn Sponsored InMail Campaigns
On LinkedIn, you can advertise your product or services to more than 560 million active professionals. LinkedIn is a unique social media advertising platform, because the audience intent is very different from other social media websites and apps like Facebook, Instagram, or Snapchat. People on LinkedIn are professionals browsing content relevant to their careers, and … [Read more...] about Best Practices for LinkedIn Sponsored InMail Campaigns
5 Things That Matter To Brands When Working with An Agency
A couple weeks ago, Hanapin released our annual State of PPC report. The report covers the usuals of where marketers are spending their PPC budgets, how that compares to last year, what they are going to do with budget next year, the hottest trends, what's been important, etc. But this year, we added in something new. As you may (or may not) know, Hanapin Marketing (the … [Read more...] about 5 Things That Matter To Brands When Working with An Agency
Top Tips for Building Your Digital Marketing Team
Spoiler alert – I’ll be sharing how to hire, train, and retain your team at my Hero Conf London session: Building Your Team Shouldn’t Be a Side Project. Tickets are sold out for this event, but you can grab your pass for our Philadelphia event next April today! Where has all the talent gone?! While hiring is only one part of building your team, hiring the right candidates to … [Read more...] about Top Tips for Building Your Digital Marketing Team
Get To Know Your Customer Better with Detailed Demographics
Facebook has anyways been vaunted for its deep knowledge in what makes you, you. Its ability to parse everything from basic demographic data to one’s interests really set it apart from regular search for a marketer. While we’ve had some basic data available to us on Google Ads, the ability to now layer on detailed demographic lists is a step towards better understanding who the … [Read more...] about Get To Know Your Customer Better with Detailed Demographics
Keeping Up in the Digital World
A theme has been consistently popping up in my day to day conversations regarding the rapid pace of the digital marketing world. These discussions have gone on to expand upon how difficult it is to keep up. Today, the Twittersphere was abuzz sharing an ebook titled, "It Doesn’t Have to Be Crazy at Work," published by the Founder & CEO at Basecamp. I'm curious... How many … [Read more...] about Keeping Up in the Digital World
Survey: Are you still worried your ads will show up in the wrong places?
This past Wednesday, The Washington Post reported that brand ads were still showing up on polarizing and misleading sites, despite recent efforts to stop it. The article in particular pointed out how cheerful green ads for the Girl Scouts showed up next to content about Muslim invaders and faked mass shootings. Not good. The Survey Takes 90 Seconds Click here to take it now and … [Read more...] about Survey: Are you still worried your ads will show up in the wrong places?
10 Tips To Fix Facebook Ads Under Delivery
One of the most frustrating things you can have happen to you on Facebook ads is to experience under-delivery on your ads. You go through the pain of setting up campaigns, ad sets, and ads. Then you give everything a budget, push it live.....and nothing. No spend to little spend with no to little actual ad delivery. So what's next? Lets look at some best practices to help out … [Read more...] about 10 Tips To Fix Facebook Ads Under Delivery
What Constitutes Discrimination for Digital Employment Ads?
In the past, we’ve posted about the complicated intersection of civil rights law and digital marketing. It’s an interesting topic, largely because it’s an area where there is very little settled law. Since the marketing technologies available on platforms like Google Ads and Facebook are relatively new, courts do not have decades of precedent to rely on. This can leave digital … [Read more...] about What Constitutes Discrimination for Digital Employment Ads?
