It seems like much of the news coming out of Google Ads and Bing is the continued push towards audiences whether they be custom made or created by the platforms themselves. From in-market audiences for search, custom intent audiences, and I’m sure more in the future, we’re being presented some great targeting options and you really need to be testing these out across your own … [Read more...] about Why You Need To Be Layering & Testing Search Audiences
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All The Bing Ads Tracking Updates You Need To Know In One Place
One of the most important aspects of managing an account is making sure tracking is implemented and set up correctly. The data that conversion tracking and final URLs bring in, is a crucial part of the steps you take to further optimize your paid search efforts. Let’s go through two important tracking changes and updates happening in Bing Ads. First, starting October 31st, … [Read more...] about All The Bing Ads Tracking Updates You Need To Know In One Place
LinkedIn Ads: How Videos are Performing
If you haven’t noticed, LinkedIn has been rolling out new ad formats and platform features at a rapid pace over the last year. Back in March, LinkedIn announced video ads for all advertisers. In June LinkedIn took a page out of Facebook’s playbook with the launch of the carousel ad format. More recently LinkedIn has rolled out updates to the campaign manager that make it … [Read more...] about LinkedIn Ads: How Videos are Performing
Amazon Updates Seller Central & AMS Campaign Manager Features
Amazon is back at it again with more updates to the campaign manager on both the Seller Central advertising platform and Vendor Central AMS platform. These updates are part of Amazon's continued push to make advertising on Amazon easier for agencies and in-house managers. The updates include tools now available for both vendors and sellers, as well as updates exclusive to both … [Read more...] about Amazon Updates Seller Central & AMS Campaign Manager Features
Is AI the Secret to Google Ads Success?
We all know that Google Ads is like one big boxing match. Everyone is battling it out for conversions across all platforms, trying to keep their heads on straight as they juggle restrictions and challenges across the board. If only there was a better way... AI might be the solution to all of your problems - the bridge between platforms that will make your PPC life … [Read more...] about Is AI the Secret to Google Ads Success?
Join the hunt: your first Golden Hero is now hidden!
The Hero Conf London Golden Ticket Giveaway has officially taken flight. Our golden gliding gallant found refuge in the depths of your favorite PPC blog, and your mission is to find him. Here's what to do: Find our Golden PPC Hero within the content on the site and take a screenshot. Post a screenshot of the Golden Hero from that day’s contest to Twitter with … [Read more...] about Join the hunt: your first Golden Hero is now hidden!
4 Facebook Ad Time Saving Tools
Digital marketing can be very time consuming. Advertising across multiple channels and devices can consume all your bandwidth if you let it. That's why you need to take advantage of every time saving tool and feature you can. Facebook has really grown and allowed users to automate and mass edit their campaigns in recent months. Utilizing these four features in Facebook will … [Read more...] about 4 Facebook Ad Time Saving Tools
Amazon Advertising: How to Conquer This New Frontier
Amazon accounted for 43% of all U.S. e-commerce sales in 2016 and it is predicted to account for 50% or more of the market by 2021. Just the marketing platform alone accounts for $3 billion of North America’s advertising market, and is expected to hold $20 billion of the global market by 2020. It shouldn’t be a question of “why Amazon”, but a question of when. Now is the time … [Read more...] about Amazon Advertising: How to Conquer This New Frontier
How We Used Ad Customizers to Decrease Our Client’s Cost-Per-Lead By 34%
It’s no secret that I love ad customizers. They allow you to write dynamic ad copy that changes depending on who is searching. Even more importantly, they stand out from your competition. For example, if we know that a product takes longer to ship to Florida vs. California, we can customize the ads in each location to include the shipping time. Or, if our inventory always … [Read more...] about How We Used Ad Customizers to Decrease Our Client’s Cost-Per-Lead By 34%
What Advertisers Can Learn From Facebook’s Rough Quarter
Facebook made headlines again last week, albeit not in a way that the tech company would have wanted to. On Thursday, July 23, Facebook posted the largest single day decline in stock price in the history of the US stock market, posting a market capitalization loss of ~$119 billion. This sharp loss was a response to a disappointing quarterly report, which showed that users in … [Read more...] about What Advertisers Can Learn From Facebook’s Rough Quarter
Is Your Website A Conversion Nightmare? Try Facebook Lead Ads!
What are Facebook Lead Ads? In today’s blog post, we’re going to talk briefly about the benefits of Facebook Lead Ads! As you are aware, most of us are captive servants to our mobile phones. This of course presents an opportunity and a challenge, especially for activities that require longer research and contemplation. Mobile-users have twitchy attention spans and often … [Read more...] about Is Your Website A Conversion Nightmare? Try Facebook Lead Ads!
It’s Not Game Over: How Programmatic Can Nurture Lead Gen Wins
When you look at your funnel, what do you see? It might be brimming over the edge with prospects, but do they engage with your brand? What strategies are you using to nurture those leads and help them become a qualified lead and ultimately a customer? Have you exhausted all your resources? It might be time to give programmatic a try. Programmatic is known to be a bit … [Read more...] about It’s Not Game Over: How Programmatic Can Nurture Lead Gen Wins
