Last week, I presented a Bing updates webinar in partnership with Purna Virji, Senior Manager of Global Engagement at Microsoft. There were so many new features to be excited about that I had to share with our entire PPC Hero community as well. Here’s what we talked about: New Automated Bidding Strategies In addition to eCPC bidding, Bing has added a few more options to their … [Read more...] about New Features In Bing Ads To Get Excited About
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Confidence in the Workplace: Stand Out. Be Heard. Have Impact.
Getting people’s attention and getting them to take action is increasingly hard – especially online. The quantity of social media and other messaging makes us all at least unwilling, if not unable, to focus. So why does some marketing resonate and motivate better? In this new webinar, Chief Confidence Officer from the American Confidence Institute, Alyssa Dver, discusses how … [Read more...] about Confidence in the Workplace: Stand Out. Be Heard. Have Impact.
Best Alternatives to Google AdWords
Google AdWords has always taken the cake when it comes to PPC for the last 15 years. But even though everyone is doing it, what if I told you that you should think outside of the AdWords box? You could find yourself in a whole new world of advertising success by trying out these alternatives. In this webinar, Hanapin experts Will Larcom and Lara Lowery will help you step out … [Read more...] about Best Alternatives to Google AdWords
New Yahoo Gemini Power Editor Features And More
Back in October, the new Yahoo Gemini Power editor beta was released and I could not have been more excited. Yahoo finally released an editor that allows for bulk uploads and easier control over all Yahoo Gemini campaigns. This post is going to walk you through the features of the new power editor and how it can save you valuable time that could be better spent sending gifs and … [Read more...] about New Yahoo Gemini Power Editor Features And More
Facebook Ad Placement Best Practices
We’ve all seen the Facebook Detailed Placements update made last year, but do you really understand how each placement works and how it can help improve the performance of your campaigns? Depending on your campaign objective, you have the option to select between many placements. It’s recommended to opt into as many placements as possible to help Facebook’s algorithm … [Read more...] about Facebook Ad Placement Best Practices
Our Final Austin Golden Ticket Winner is…
...Jess Bader (@Jessica1Rae). You're headed to Austin, on us! Thank you to everyone who participated in the Hero Conf Austin Golden Ticket Giveaway. We hope you not only had a little bit of fun, but also stumbled upon some great content here on PPC Hero. For anyone who participated, you've got a special thank you in your Twitter DMs. Hero Conf Austin … [Read more...] about Our Final Austin Golden Ticket Winner is…
Austin Golden Ticket #2 Belongs to…
…Emily Pollock (@emilypollock). Congratulations Emily! Your ticket to Hero Conf Austin is on us. We had a fantastic response to our search for Hero #2. And you’ve got one final opportunity to win a free ticket, Hero #3 is already flying somewhere in the content on PPC Hero. Nows the time, go find our final hidden, golden PPC Hero now (for a recap of the contest rules, please … [Read more...] about Austin Golden Ticket #2 Belongs to…
The Winner of Austin Golden Ticket # 1 is…
…Casey Nielsen (@Nielsen1Casey). Congratulations Casey! Your ticket to Hero Conf Austin is on us. We appreciate all the folks who found Hero #1. The good news, our second hero is already flying on PPC Hero. That means another chance for a free ticket is now available, if you can find our hidden, golden PPC Hero #2. For a recap of the rules and notes on how to win, … [Read more...] about The Winner of Austin Golden Ticket # 1 is…
4 Ways to Connect Your Paid Search & Shopping Campaign Efforts
Paid Search and Shopping campaigns in Google AdWords are sometimes looked at as separate entities and in other circumstances users don't even realize the difference in targeting tactics between the two. They do run quite a bit differently on the same network, which can cause confusion. Sometimes, as online advertisers, we get questions such as, “which keywords are we targeting … [Read more...] about 4 Ways to Connect Your Paid Search & Shopping Campaign Efforts
An Argument for Automatic Placements on Google Display
Don't Lose Sleep over Evil Bots Earlier this month, Larry Kim wrote a post “How to Find & Eliminate 90%+ of Click Fraud in the Google Display Network”. In the very first sentence, he asserts: “Believe it or not, click fraud in PPC marketing really does exist.” And while I do agree, click fraud does exist, you will not find me huddled over my desk in a panic trying to save … [Read more...] about An Argument for Automatic Placements on Google Display
Unlock New Functionality And Save Time With Supermetrics Queries
Loyal PPC Hero readers know that we’re big fans of the automation software Supermetrics. The product’s Google Sheets add-on is a powerful tool for PPC marketers to accomplish a wide-variety of tasks; from creating reports to automating bids and budgets, the tool allows digital marketers to work more efficiently and save a ton of time. If you use the tool, you know that there’s … [Read more...] about Unlock New Functionality And Save Time With Supermetrics Queries
NOW! The Golden Ticket Contest Returns Today for Hero Conf Austin!
Our first Hero is now hidden! That's right, your chance to win one of three FREE tickets to Hero Conf Austin, our annual all-PPC conference, begins today! As an avid reader of PPC Hero and friend of Hanapin Marketing, we’d like to say thanks by offering up the chance to win your way to Hero Conf Austin, April 16-18, on us! We have 3 golden tickets for Hero Conf Austin and … [Read more...] about NOW! The Golden Ticket Contest Returns Today for Hero Conf Austin!
