Google publicly rolled out demographic targeting for search in the fall of 2016. This feature allows advertisers to segment data and adjust bids based on gender and age estimates of users. The one downside is the “undetermined segment.” This segment can make up a large proportion of the traffic. This can make some advertisers wary of the demographic information, “do we really … [Read more...] about How Often Does Google Search Match to Demographics?
Search Results for: PPC
How To Use The AdWords Keyword Planner
Building a new PPC campaign from scratch can be challenging. You can easily miss keywords or add keywords without search volume. Plus, even if you have a great list of keywords, it can be challenging to organize them into tightly themed groups. Using AdWords Keyword Planner can be an excellent way to get started in building out your next campaigns. Where to Find the Keyword … [Read more...] about How To Use The AdWords Keyword Planner
How To Better Organize Your Shopping Campaigns: Brand vs Non-Brand Segmentation
When I first pondered the notion of branded and non-branded Shopping campaigns I was a little skeptical. I wouldn’t necessarily describe myself as a perfectionist, or even a control freak; however, I’ll take a thorough initiative where I’m in the driver’s seat 10 times out of 10. Shopping campaigns, in general, are somewhat out of our complete control, so adding another level … [Read more...] about How To Better Organize Your Shopping Campaigns: Brand vs Non-Brand Segmentation
Navigating the Complexities of Attribution
We know, we know…attribution is full of complexities. From the human grasp on attribution to explaining the value to your CMO to the nitty-gritty technical side, we have a whole lot to cover. How are we going to fit this into an hour-long webinar? Challenge accepted. Join C3 Metrics’ Aaron Fletcher and Hanapin’s Jacob Brown as they dive into the hardest parts of attribution … [Read more...] about Navigating the Complexities of Attribution
5 Simple Steps To Build & Maintain Rapport With Clients
In the digital marketing sphere it is so easy to get sucked into the data and feel that as long as the numbers align, then we’re doing everything that we can for our clients. Ultimately, we know that we have to build meaningful relationships with our clients if we want successful partnerships. But that's hard, especially if you're someone who feels more comfortable around pivot … [Read more...] about 5 Simple Steps To Build & Maintain Rapport With Clients
Google Introduces Parallel Tracking to Speed Up Landing Pages
As we all know, the longer it takes to load a page, the lower the conversion rate will be. One of the bigger time sucks for a landing page load is the tracking redirects. The tracking loads before the page and if the tracking is loading slowly there is a much higher chance the customer bounces. This is a futuristic catch-22 where you need the tracking in place to gather … [Read more...] about Google Introduces Parallel Tracking to Speed Up Landing Pages
Step Up Your Apple Search Ads Performance
Since the Apple store launched in 2008, it's grown to house 2.2 million apps in 2016 and receives more than 500 million unique customers per week. So how can you make sure you standout from the crowd? Below are 4 optimizations that have helped several accounts increase their installs and efficiently increase volume. 1. Play around with your cost per tap bids One of the … [Read more...] about Step Up Your Apple Search Ads Performance
The Secret to SEM Success: Machine Learning
When you consider the combination of machine learning and PPC, what are your thoughts? Do they excite or scare you? We get EXCITED. The pressure to drive growth has never been greater. More strategic approaches will be required in the future to stay ahead of your competition. Implementing new ideas or revamping existing ones can propel you forward, and the ways your … [Read more...] about The Secret to SEM Success: Machine Learning
Two New Bing Updates To Make Your Work Easier
Multi-Linking Bing Ads rolled out a more streamlined and intuitive mechanism called “Multi-Linking” for linking one account to another. Multi-Linking is helpful for agencies and multi-account advertisers in various scenarios, such as when you’re looking to: Run reports across all your managed accounts. Transition clients from one agency to another. Manage billing … [Read more...] about Two New Bing Updates To Make Your Work Easier
Making The Case For A Video First Facebook Strategy
According to Facebook, time spent on video is skyrocketing. In a recent internal study performed by the social giant they predict that 75% of all mobile data will be video by 2020, a 150% increase in video consumption on Instagram is expected in the next six month and currently 100M hours of video are watched everyday on Facebook. With this type of consumption taking place … [Read more...] about Making The Case For A Video First Facebook Strategy
Guide to AdWords Smart Display Campaigns
AdWords Smart Display. What is it? How does it work? How should I set up the campaign? So many questions, so little time. Yet that’s what it's there for, to save you time. Smart Display was released by Google for all advertisers to use back on April 20, 2017 to help advertisers who want to utilize the display network but don’t know where to start. Or maybe you do know where to … [Read more...] about Guide to AdWords Smart Display Campaigns
New to Twitter Ads? Get the Scoop on Targeting Options
This article is a reference guide to the targeting options available on Twitter today. Understanding the difference in the targeting options, as well as, how Twitter categorizes users in these buckets will help you sharpen your Twitter advertising knowledge and skills. Interests Interest targeting makes for a great place to start when initially putting your Twitter Ads into … [Read more...] about New to Twitter Ads? Get the Scoop on Targeting Options
