Multi-Linking Bing Ads rolled out a more streamlined and intuitive mechanism called “Multi-Linking” for linking one account to another. Multi-Linking is helpful for agencies and multi-account advertisers in various scenarios, such as when you’re looking to: Run reports across all your managed accounts. Transition clients from one agency to another. Manage billing … [Read more...] about Two New Bing Updates To Make Your Work Easier
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Making The Case For A Video First Facebook Strategy
According to Facebook, time spent on video is skyrocketing. In a recent internal study performed by the social giant they predict that 75% of all mobile data will be video by 2020, a 150% increase in video consumption on Instagram is expected in the next six month and currently 100M hours of video are watched everyday on Facebook. With this type of consumption taking place … [Read more...] about Making The Case For A Video First Facebook Strategy
Guide to AdWords Smart Display Campaigns
AdWords Smart Display. What is it? How does it work? How should I set up the campaign? So many questions, so little time. Yet that’s what it's there for, to save you time. Smart Display was released by Google for all advertisers to use back on April 20, 2017 to help advertisers who want to utilize the display network but don’t know where to start. Or maybe you do know where to … [Read more...] about Guide to AdWords Smart Display Campaigns
New to Twitter Ads? Get the Scoop on Targeting Options
This article is a reference guide to the targeting options available on Twitter today. Understanding the difference in the targeting options, as well as, how Twitter categorizes users in these buckets will help you sharpen your Twitter advertising knowledge and skills. Interests Interest targeting makes for a great place to start when initially putting your Twitter Ads into … [Read more...] about New to Twitter Ads? Get the Scoop on Targeting Options
How To Build Custom Affinity Audiences In Old & New AdWords
If you’re anything like me, you’ve probably been hearing a lot about a mystical feature in AdWords known as the “Custom Affinity Audience.” Whether it was Cassie Oumedian’s 3 Killer Strategies for Custom Affinity Audience Campaigns, Joe Martinez’s 4 Custom Affinity Audiences to Try for Display Advertising or recommendations from persistent and dedicated Google teams, Custom … [Read more...] about How To Build Custom Affinity Audiences In Old & New AdWords
Faster, Easier Mobile Lead Generation with Social Lead Ads
Social ads continue to get more and more interactive for e-commerce advertisers. Facebook is hard at work, beautifying canvas and product layouts that really make product images and video content pop. Facebook introduced canvas templates for product ads this month, which may leave those of us cultivating leads or advertising in the business to business sector feeling green with … [Read more...] about Faster, Easier Mobile Lead Generation with Social Lead Ads
What Will 2018 Hold for Social?
We’ve seen other platforms fighting Facebook for the social advertising kingdom, and new features rolled out left and right. Who’s stopping those platforms now? As we walk into the next year, we’re going to see some amazing new features and updates coming out and some awesome platforms that you’ll want to be investing your social dollars into. In this webinar, join AdStage’s … [Read more...] about What Will 2018 Hold for Social?
Why Brand Ad Campaigns Are Important
On occasions, clients ask if it is worth bidding on Brand when they show up in the #1 spot in Organic search. It is a great question, after all, it could potentially save money and allow for more budget to go to generic campaigns instead. My response, without hesitation, is yes. In fact, you should be bidding on your brand name in all engines for several reasons. We will … [Read more...] about Why Brand Ad Campaigns Are Important
How To Better Organize Your Shopping Campaigns: A Tiered PLA Structure
There are multiple approaches and strategies to organizing Shopping campaigns for PPC. All of these will vary greatly depending on the brand, the number of products, the price of products, the type of products, feed organization, and the list keeps going. However, I have narrowed account-wide Shopping structures down to two options. Again, these aren’t the only two options, but … [Read more...] about How To Better Organize Your Shopping Campaigns: A Tiered PLA Structure
Your Last Chance to Join Us at Hero Conf London
We're ready to welcome more than 300 PPC pros to Hero Conf. And we'd love to add your name to the attendee list at London's Only All-PPC Event. Packed with 41 all-new sessions on the most pressing issues facing digital marketers today, it's an event you simply can't miss. Beyond the content, we've got exciting opportunities to meet and network with people who understand the … [Read more...] about Your Last Chance to Join Us at Hero Conf London
Ad Experiments You Can Start Running Today
All of the recent changes happening in AdWords, from the Interface-lift , to the New Ad Rotation options to the Daily Budget Changes has me feeling like Google is having a mid-life crisis, and I’m wondering “what’s it going to do next, buy a leather jacket?” When you’re faced with these, or any other uncertainties in your accounts, consider running Experiments. The beauty of … [Read more...] about Ad Experiments You Can Start Running Today
Data Insights and Strategies for Irresistible Ad Copy
Ad copy is important in the realm of digital marketing and so is knowing how to write it effectively. What insights would be helpful to you when writing ad copy? Did you ever think to look to your data insights in order to improve the relevance of your ads? Who knew numbers and words could fit so well together? In this live webinar, Hanapin’s Lauren Rosner and Wordstream’s … [Read more...] about Data Insights and Strategies for Irresistible Ad Copy
