The Secret to SEM Success: Machine Learning

By Haley Carpenter | Executive Administrative Assistant at Hanapin Marketing |

When you consider the combination of machine learning and PPC, what are your thoughts? Do they excite or scare you? We get EXCITED. The pressure to drive growth has never been greater. More strategic approaches will be required in the future to stay ahead of your competition. Implementing new ideas or revamping existing ones can propel you forward, and the ways your organization utilizes technology could be what sets you apart.

Image of machine

We’ve partnered with Acquisio to tell you about our insights on machine learning and share our secrets to success, particularly SEM success. Ultimately, humans and machines work better together. Let us tell you why.

Here’s what you’ll learn:

  • How to create strategies and test machine learning to properly use it to your advantage
  • Ways to sell the machine learning approach and demonstrate its value

  • How to make machines work for PPC

Get the guide!