Since launching in October 2016, Apple Search Ads has become a huge force in the app download world. Apple Search Ads ranks directly behind Facebook and AdWords in total non-gaming app downloads. In April, Apple Search expanded into three new English speaking storefronts: United Kingdom, Australia, and New Zealand. Within a year of launching, Apple Search Ads has … [Read more...] about How To Setup An Apple Search Ads Campaign
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Adding Facebook Ad Block Lists
If you’re new to Facebook, you’ll see familiar placement options to show your ads (Facebook, Instagram, & Messenger) along with Facebook’s Audience Network (think Google’s Display Network). The Audience Network places your ads can show across different websites who have opted into the audience network along with instant articles and video. Analyzing Display Network … [Read more...] about Adding Facebook Ad Block Lists
Optimizing Display Advertising in an Omni-Channel World
Display advertising keeps evolving. To increase ROI, you must stay on top of the latest omni-channel strategies around attribution, audience targeting, and conversion optimization. That includes going beyond what happens online and using offline insights from phone calls to drive better results. We’re teaming up with DialogTech to tell you all about display tactics you can … [Read more...] about Optimizing Display Advertising in an Omni-Channel World
All You Need to Know to Succeed With CPA Bidding
For a newer article on this topic visit: Google Ads Target CPA Bidding: Benefits & Drawbacks Using CPA bidding is like living with an unpredictable pet. He’s as likely to bite your guest’s hand as he is to be a saint. There are mixed feelings about using Target CPA bidding. But there’s one big question: are there enough benefits to CPA bidding to … [Read more...] about All You Need to Know to Succeed With CPA Bidding
The End of 2 Ads per Ad Group: Optimized Rotation Means More Ad Variety & Volume
The industry continues to buzz about Google’s recent announcement to simplify ad rotation settings from four options to just two: "Optimize" and "Rotate Indefinitely". These changes are to take place later this month. You may think to yourself, "Sure, that's neat but I'll continue to rotate indefinitely. I have my A/B testing routine down pat. I've been doing it this way for … [Read more...] about The End of 2 Ads per Ad Group: Optimized Rotation Means More Ad Variety & Volume
Demystifying Average Position in AdWords
I plan to dig into what seems like one of the more simple metrics – average position. It seems pretty straight forward, right? Avg. position is the where your ad lands on the page most of the time, right? Not so much. The avg. position is the mean average of where your ad is placed. This type of average can be very misleading if not broken down correctly so below we will check … [Read more...] about Demystifying Average Position in AdWords
Creative Options for Twitter’s Promoted Tweets
Last month I wrote an article on A Strategic Overview For Getting Started With Twitter Ads, and now I want to follow-up with a more in-depth look at the types of promoted tweets you can create. My ultimate goal is to create a basic collection of articles anyone can follow to get started with Twitter advertising. As I mentioned in my last article, it’s important to test … [Read more...] about Creative Options for Twitter’s Promoted Tweets
What was YOUR last search?
Have you ever just taken a moment to look through your search history and laugh at the weird things you search throughout the day? Well, in the spirit of our State of PPC 2017/2018 release in just a week, our team did and we just have to share these quirky searches with you (see full video here). But we also want to know - what was the last thing YOU searched? From WWII … [Read more...] about What was YOUR last search?
Be A Negative Nancy In Your Ad Accounts
Our instinct as marketers can be to chase what’s working and max out performance everywhere possible. When our optimizations are going swimmingly and we see conversion volume is growing and CPA is shrinking like a kid in a Rick Moranis film, we get to pat ourselves on the back and push more budget, energy and time into our top performers. This is not a bad instinct, but I want … [Read more...] about Be A Negative Nancy In Your Ad Accounts
Leverage Google Shopping for a Blowout Holiday Season
It’s never too early to start thinking about your holiday shopping strategy. Even months before the holidays, you need to start looking at your traffic from last year, pitching budgets, and analyzing your data to make sure your performance improves this year. And, as the industry is always changing, we have some new guidelines and products to introduce to you as you prep for … [Read more...] about Leverage Google Shopping for a Blowout Holiday Season
How To Pair The New Supermetrics Native Connectors To Data Studio
Supermetrics has released their new native connectors to Data Studio. These connectors make adding non-Google data to Google’s Data Studio easier than ever, allowing you to create comprehensive reports for yourself or your clients. The connectors let you import data from many sources directly into Data Studio for use in reporting. These include Facebook Ads, Instagram Ads, … [Read more...] about How To Pair The New Supermetrics Native Connectors To Data Studio
Get Your Hero Conf London Ticket, Before They’re All Gone!
Hero Conf London is less than 2 months away, 23-25 October at the Brewery in Central London. If you are looking for an inclusive experience, designed for the PPC professional at every stage of his or her career, this is the event for you. And some of the most common feedback we get each year is that there is just too much good content happening at once to take it all in. Our … [Read more...] about Get Your Hero Conf London Ticket, Before They’re All Gone!
