Optimizing Display Advertising in an Omni-Channel World
Display advertising keeps evolving. To increase ROI, you must stay on top of the latest omni-channel strategies around attribution, audience targeting, and conversion optimization. That includes going beyond what happens online and using offline insights from phone calls to drive better results.
We’re teaming up with DialogTech to tell you all about display tactics you can put in place for conversion success, both online and over the phone. DialogTech’s Blair Symes and Hanapin’s Stephanie White will show you the advanced strategies that will have a big impact on your display ROI.
- Audience targeting and landing page optimization strategies that really work
- How companies are using phone call analytics to optimize display success
- How to solve the omni-channel attribution challenges inherent to display
Blair Symes Stephanie White
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