One of the highlights of 2016 was the release of the AdWords app. The app is a great way to monitor and manage your accounts while you are on the go. In the past, there were times when I was traveling and had to make changes using the non-mobile friendly interface. Now, you can easily view performance, pause campaigns or ad groups, or make a payment directly from the … [Read more...] about How To Use The Adwords App To Monitor Performance On The Go
Search Results for: PPC
Using Dynamic Search Ad Campaigns for Effective Keyword Mining
Keyword mining can be such a repetitive task. You dive through your website looking for new keywords, you run search query reports, check projections, test, and then repeat the process. When Dynamic Search Ads (DSAs) arrived they became a valuable asset to keyword research. By scanning your website and generating a list of keywords, as well as a Headline and Display URL for … [Read more...] about Using Dynamic Search Ad Campaigns for Effective Keyword Mining
On Demand Webinar: Using Data to Create a Killer Business Story for Your C-Suite
On Demand Webinar Using Data to Create a Killer Business Story for Your C-Suite Presented by Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar: Using Data to Create a Killer Business Story for Your C-Suite
Webinar Series: Top Tips for Travel Marketing Success [Webinar Confirmation]
You're All Set! You're now registered for Hanapin's webinar series, Top Tips for Travel Marketing Success. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: Top 10 PPC Tips for the Travel and Tourism Marketer Eight Must-Have Tactics To … [Read more...] about Webinar Series: Top Tips for Travel Marketing Success [Webinar Confirmation]
Webinar Series: Top Tips for Travel Marketing Success
How We Used Gmail Ads to Skyrocket a Travel Client's Sales by 50% Are you having trouble capturing the attention of potential customers who may not be ready to buy just yet? With our awesome client, Friendly Planet, we had to think outside the box to target potential travelers in just the right way for them to finally convert. By utilizing Gmail ads, we saw an increase in … [Read more...] about Webinar Series: Top Tips for Travel Marketing Success
Social Media Demographic Strategy Tips for 2017
Tis the season for holiday cheer, mistletoe and digital marketing planning for 2017! With all the discussions around digital budgets and strategy for 2017, are you sure your business is utilizing the right channels for your target audience? It’s no secret AdWords and Bing work great for pay-per-click advertising but if paid social platforms are not on your 2017 radar, you … [Read more...] about Social Media Demographic Strategy Tips for 2017
Using Data to Create a Killer Business Story For Your C-Suite
It’s not always easy to figure out what compelling PPC data you should be pulling for your C-level executives. Most times, upper-level management cares less about the data and more about what the data and insights mean for the company’s overall marketing strategy. How do you pull the right data to create the right story that they will appreciate? Then, how do you explain that … [Read more...] about Using Data to Create a Killer Business Story For Your C-Suite
On Demand Webinar: Drastically Improve Your Users’ Online Experience With A/B Testing
On Demand Webinar Drastically Improve Your Users' Online Experience With A/B Testing Presented by Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar: Drastically Improve Your Users’ Online Experience With A/B Testing
Are You Thinking Of Account-Wide Goals? Let’s Change That Mindset
Does a conversation like the one below sound familiar? Agency: What goals should we be targeting for this account? Client: Um, we typically shoot for a $100 CPL, but what do you think we should be targeting? So much goes into determining goals - and by no means should the goal stay constant across an entire account (in most cases). What are the top questions that should … [Read more...] about Are You Thinking Of Account-Wide Goals? Let’s Change That Mindset
Extended One Day Only! Get $600 Off Hero Conf LA
It's alright. We completely forgive you for missing our Cyber Monday sale on tickets to the biggest, the baddest, the most PPCest conference out there. If you're like the typical PPCer, you had a pretty full plate of your own client sales to run yesterday. Never worry. We want to give as many folks as possible the opportunity to join us for Hero Conf Los Angeles - April … [Read more...] about Extended One Day Only! Get $600 Off Hero Conf LA
A Tale Of 2 Internships
Editor's Note: Today's post is written by former Hanapin intern, Wyatt Wells. Wyatt discusses his internship experiences with Hanapin. It was the best of internships, it was the worst of internships—wait, scratch that…Truthfully, each of my two experiences as an intern at Hanapin offered uniquely valuable opportunities to hone new skills and explore my career interests. … [Read more...] about A Tale Of 2 Internships
Drastically Improve Your Users’ Online Experience With A/B Testing
When potential customers land on your website, what do they see? Do you immediately establish trust and give them what they’re looking for? The reality is, the appearance and usability of your website communicates a lot about who you are as a company, and that is why Conversion Rate Optimization is so vital to your success. And what is the lifeline behind CRO? A/B … [Read more...] about Drastically Improve Your Users’ Online Experience With A/B Testing