When potential customers land on your website, what do they see? Do you immediately establish trust and give them what they’re looking for? The reality is, the appearance and usability of your website communicates a lot about who you are as a company, and that is why Conversion Rate Optimization is so vital to your success. And what is the lifeline behind CRO? A/B … [Read more...] about Drastically Improve Your Users’ Online Experience With A/B Testing
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How To Master Bing Ads Reporting
As we reach the end of the year, reporting is going to play a key role in the next several months as we look back on 2016 and plan for 2017. Previously, I wrote about 3 Ways To Improve Your Bing Ads Reporting Skills. Then a couple weeks ago I had the privilege to speak on a Bing Ads Webcast about reporting with MJ DePalma, Stein Broeder, Aaron Lauper and Claire Lee. Today I … [Read more...] about How To Master Bing Ads Reporting
When You Need The Right Negatives Use Phrase Match
Last month, I gave my point of view on phrase match and when to use in segmented campaigns when the value of the word order matters. This method is especially true for brand and even many non-brand terms. As another example, the term "affordable marketing" as a modified broad match keyword (+affordable +marketing) is going to have a search terms report that looks a lot … [Read more...] about When You Need The Right Negatives Use Phrase Match
Using Data to Create a Killer Business Story For Your C-Suite [Webinar Confirmation]
You're All Set! You're now registered for Hanapin's webinar, Using Data to Create a Killer Business Story For Your C-Suite. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: 2016 PPC Trends Every CMO Should Be Watching [Infographic] 11 … [Read more...] about Using Data to Create a Killer Business Story For Your C-Suite [Webinar Confirmation]
On Demand Webinar: Using Data to Create a Killer Business Story For Your C-Suite
More about this Webinar It’s not always easy to figure out what compelling PPC data you should be pulling for your C-level executives. Most times, upper-level management cares less about the data and more about what the data and insights mean for the company’s overall marketing strategy. How do you pull the right data to create the right story that they will appreciate? Then, … [Read more...] about On Demand Webinar: Using Data to Create a Killer Business Story For Your C-Suite
On Demand Webinar: Breaking Down The Facebook Auction For More Competitive Campaigns
On Demand Webinar Breaking Down The Facebook Auction For More Competitive Campaigns Presented by Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar: Breaking Down The Facebook Auction For More Competitive Campaigns
$600 Off Your Ticket To Hero Conf Los Angeles, Through 11/28!
Bring a Team and Save Even More! You read that right! For 12 more days you can reserve your seats at the can't-miss PPC event of 2017, at a can't-miss price. Our conference passes are currently 35% off the normal conference rate, meaning all the same actionable benefits for you, at a fraction of the cost. Bring your team to save even more! Hero Conf heads to the City of … [Read more...] about $600 Off Your Ticket To Hero Conf Los Angeles, Through 11/28!
15 Incredible Facebook Ad Tools We Love
Who doesn’t love a good marketing tool? Utilizing tools can: Save you time Provide quick insights Improve campaign performance Automate repetitive tasks While we haven’t found the ultimate Facebook advertising tool that meets all of our needs and desires, we do have a solid list of tools that we keep handy. This is by no means a complete list, but rather a roundup of … [Read more...] about 15 Incredible Facebook Ad Tools We Love
How To Better Work With Clients Across Multiple Time Zones
Being from Ireland, I deal with time zones and the issues that they cause in my personal life, including talking with family and friends or watching sports from home. Since I have begun working at Hanapin, time zone issues have slowly crept into my work life. I am based in Spokane, WA which is on Pacific Time and I have clients spread across cities in 4 different time zones, … [Read more...] about How To Better Work With Clients Across Multiple Time Zones
Drastically Improve Your Users’ Online Experience With A/B Testing [Webinar Confirmation]
You're All Set! You're now registered for Hanapin's webinar, Drastically Improve Your Users' Online Experience With A/B Testing. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: [Webinar] Unique Ways To Improve Your PPC Conversion Rates … [Read more...] about Drastically Improve Your Users’ Online Experience With A/B Testing [Webinar Confirmation]
On Demand Webinar: Drastically Improve Your Users’ Online Experience With A/B Testing
More about this Webinar When potential customers land on your website, what do they see? Do you immediately establish trust and give them what they’re looking for? The reality is, the appearance and usability of your website communicates a lot about who you are as a company, and that is why Conversion Rate Optimization is so vital to your success. And what is the lifeline … [Read more...] about On Demand Webinar: Drastically Improve Your Users’ Online Experience With A/B Testing
4 Simple Steps To Meeting Client Expectations
We all have expectations. Expectations of everything in our life including our significant other, our job and even our dogs, but there is something we don’t think about as much. Do people actually know these expectations? Unless they are explicitly communicated and reviewed, I doubt it. Disappointment is a trap that is easy to fall into, especially when we miss this all … [Read more...] about 4 Simple Steps To Meeting Client Expectations
