In the Facebook advertising world, we know all too well how tough the competition is. What IS the secret to getting your ads seen and what new features can you be using to improve your ad presence? When it comes to approaching the Facebook ad auction, creating a campaign and bidding can be a bit intimidating, but that’s what we’re here for. In this new live webinar, … [Read more...] about Breaking Down The Facebook Auction For More Competitive Campaigns
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How To Setup The Newest AdWords Extension – Message Extensions
AdWords has added a new, mobile-only extension called click-to-message that allows customers to communicate to you via text. This message extension allows your customer another way to reach you directly for questions, scheduling appointments, and/or quotes. This option will not make sense for all customers, but if your company has the ability to receive and answer text messages … [Read more...] about How To Setup The Newest AdWords Extension – Message Extensions
Create Remarketing Audiences Without Users Ever Leaving Facebook
We, as marketers, often create remarketing campaigns as if we’re following a recipe. Create ads and target an audience. Create audiences based on the website behavior of those who clicked on the ads from step 1. Show different ads to the people who clicked on the ads, but didn’t convert. Hopefully, the people come back and convert. This is remarketing 101 and … [Read more...] about Create Remarketing Audiences Without Users Ever Leaving Facebook
The Evolution of Hero Conf
Where did Hero Conf come from? What was the idea behind creating an event that caters to such a specific group of advertisers in an already crowded market? It's a pretty interesting story, actually. One that informs a lot of what you see when you attend our events. In 2012, the market was ripe with digital advertising content. For those who worked across SEO, SEM and PPC, … [Read more...] about The Evolution of Hero Conf
On Demand Webinar: Best Practices To Optimize Your Shopping Program in Real-Time
On Demand Webinar Best Practices To Optimize Your Shopping Program in Real-Time Presented by Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar: Best Practices To Optimize Your Shopping Program in Real-Time
Shared Budgets Now Available In Bing Ads
Recently, Bing Ads announced the global release of Shared Budgets. They have been busy the past few weeks as the platform has rolled out a number of initiatives including Expanded Text Ads and a more comprehensive campaign set up workflow that provides performance estimates along the way. Shared Budgets are just the newest edition so let’s jump in with a few details. How Do … [Read more...] about Shared Budgets Now Available In Bing Ads
Brand New Bundles for Marketers in Retail, Travel, and Lead Gen!
In a time that was not so long ago, we used to do what we called "toolkits." A combination of whitepapers, webinars, infographics, blog posts, podcasts, etc. on a particular topic. Topics ranged from Excel to Facebook to Analytics to even one for Hiring An Agency (Hanapin is a PPC agency - how could we not??)! If you want to see any of those distant, yet still fabulous … [Read more...] about Brand New Bundles for Marketers in Retail, Travel, and Lead Gen!
Determining The Weight AdWords Puts On Quality Score Factors – A Case Study
The most mysterious part of AdWords is said to become less of a mystery in the coming weeks. Google will reveal to us a bit more about how they calculate quality score, but how much more, we have to wait and see. The work of improving quality score has been challenging over the years. Even for our brand terms, we get as little as 5. In order to see the most improvement in … [Read more...] about Determining The Weight AdWords Puts On Quality Score Factors – A Case Study
Breaking Down The Facebook Auction For More Competitive Campaigns [Webinar Confirmation]
You're All Set! You're now registered for Hanapin's webinar, Breaking Down The Facebook Auction For More Competitive Campaigns. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: [Whitepaper] Guide To Facebook Advertising: Advanced Edition … [Read more...] about Breaking Down The Facebook Auction For More Competitive Campaigns [Webinar Confirmation]
On Demand Webinar: Breaking Down The Facebook Auction For More Competitive Campaigns
More about this Webinar In the Facebook advertising world, we know all too well how tough the competition is. What IS the secret to getting your ads seen and what new features can you be using to improve your ad presence? When it comes to approaching the Facebook ad auction, creating a campaign and bidding can be a bit intimidating, but that’s what we’re here for. In this … [Read more...] about On Demand Webinar: Breaking Down The Facebook Auction For More Competitive Campaigns
Best Practices To Optimize Your Holiday Shopping Program In Real-Time
The holidays will be here before you know it, but optimizing your Google Shopping program is a skill that you can use year-round. What does that entail? Between creating a highly relevant shopping feed, optimizing your product content, and emphasizing the right products for your company, it can seem a bit overwhelming. How can you get your most valuable products to show, and in … [Read more...] about Best Practices To Optimize Your Holiday Shopping Program In Real-Time
Why You Need To Segment Your Data By Device When Reviewing Landing Page Performance
I’m sure everyone has gotten out their smartphone to look something up within the last 24 hours. Most of us have our phones on us all day, every day. They’re easy to carry around, they’re convenient, they give us access to so much information, they’re convenient, they keep us in contact with our friends and family, they’re convenient. Okay, you get my point. We’ve heard it said … [Read more...] about Why You Need To Segment Your Data By Device When Reviewing Landing Page Performance
